SFGate: Hidden costs/US Airways' bid for Delta could prove expensive for travelers

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Saturday, December 2, 2006 (SF Chronicle)
Hidden costs/US Airways' bid for Delta could prove expensive for travelers
David Armstrong, Chronicle Staff Writer


   Upstart US Airways may win its $8 billion hostile takeover bid for
much-larger Delta Air Lines, but in that case consumers could lose,
airline experts say -- especially if a Delta-US Airways hookup triggers a
wave of subsequent airline mergers by lowering the barriers to mergers for
rivals who feel they have to get bigger to catch up.
   The most likely consequences for air travelers would be higher fares, wi=
th
fewer choices of flights a possibility, along with probable job losses at
newly merged airlines, analysts say.
   Neither Delta, which operates chiefly in the Eastern United States and on
transatlantic routes to Europe, nor US Airways, which flies mainly on the
East Coast, are major carriers in the Bay Area market.
   But Bay Area fliers would be strongly affected if a major airline -- say,
United Airlines, which dominates San Francisco International Airport --
were to acquire another significant carrier or be acquired.
   The proposed US Airways-Delta combination would create one of the world's
largest airlines, theoretically allowing it to thrive in the fast-growing
global aviation market.
   The bid by US Airways for bankrupt Delta, the nation's No. 3 carrier, is
far from a done deal. Delta's board rejected earlier overtures from US
Airways, and Delta's powerful pilots union is against a merger. Any
proposed merger would also have to be approved by the Department of
Justice, which could veto it on antitrust grounds.
   But with US Airways' management scheduled to present its offer to Delta's
major creditors, things could move quickly in coming days. Boeing Co. and
the federal Pension Benefits Guaranty Corp. are among Delta's biggest
creditors.
   "They are the real people with power in a bankruptcy situation," observed
David Stempler, president of the Air Travelers Association. "If the
creditors really want this to happen, it will."
   Mergers a growth strategy
   US Airways, the nation's No. 7 carrier by passenger traffic, is already
the result of one recent merger. The original US Airways, based in
Arlington, Va., merged last year, just after exiting Chapter 11, with the
smaller Phoenix low-cost carrier America West. That merger followed an
aggressive chase by America West's chief executive officer, Doug Parker,
now CEO of the remade US Airways.
   Pulling off another merger may please Parker, but it could rankle
consumers, especially late-booking, high-paying business travelers,
experts say. Parker has said US Airways will reduce capacity -- cut the
number of flights -- by 10 percent should its merger with Delta go
forward.
   "Business travelers would pay higher ticket prices as capacity is
removed," concluded the Business Travel Coalition, a national organization
of corporate travel planners, in a Nov. 15 analysis of the proposed
merger.
   "Some markets would likely see significant jumps in business travel
prices," the analysis concludes. "The merger justification put forward by
US Airways that the marketplace is fragmented, with no single airline
commanding more than 20 percent national market share, is irrelevant."
   What matters to the average traveler, the coalition maintains, is who
controls how much of the market in airports the traveler usually uses: To
choose a hypothetical example, San Francisco to Chicago, which is flown by
both United and American Airlines. Were that route to be dominated by a
single carrier, fares could soar.
   Indeed, history shows higher fares are inevitable should Delta-US Airways
or other airline mergers go through -- the result of decreased
competition, said Chris McGinnis, editor of the Ticket, a travel
newsletter in Delta's hometown of Atlanta.
   "In Atlanta, until 1991, there were Delta and Eastern," McGinnis said.
"Fares were high, but there was some sense of competition there." But when
Eastern Airlines folded its wings in 1991 and Delta bought some of its
routes, Delta gained a near-monopoly, he said, and fares out of Atlanta
went sky-high, especially to the West Coast.
   Interest at United
   United's chief executive officer, Glenn Tilton, has made no secret of his
interest in merging with or acquiring another airline, saying government
restrictions on mergers -- including cross-border tie-ups -- should be
lifted.
   In a speech to the American Chamber of Commerce in Japan on June 1, Tilt=
on
said, "To promote market stability, we at United think carriers should be
able to invest in each other and to consolidate where the market so
dictates.
   "In our belief, ending artificial restrictions on cross-border
consolidation has allowed other multinational industries -- including
energy, banking, communications, information technology, media, automobile
and pharmaceutical companies -- to achieve new efficiencies of scope and
scale," Tilton said.
   "It is time, in our view, to let market forces govern the international
airline industry, allowing the same freedom and flexibility to compete as
other truly global multinational industries," he argued.
   That is a popular view among airline executives, both inside and outside
the United States, who feel that the accelerating globalization of
business has made international airline mergers inevitable and desirable.
Executives point to the apparently successful recent merger of Air France
and the Dutch carrier KLM as an example of how it can be done.
   United, the chief operating airline subsidiary of UAL Corp., emerged from
Chapter 11 bankruptcy protection in February after more than three years
of reorganization that saw the airline slash its workforce, mothball some
planes, jettison many of its pension obligations, wring wage and benefit
concessions from employees, and shift aircraft from highly competitive
domestic routes to lucrative transpacific international routes.
   In the second and third quarters of this year, the Chicago carrier turned
a profit after years of losing money following the Sept. 11, 2001,
terrorist attacks and the 2001-03 recession. United is now widely seen as
a leaner, more nimble company, leading to industry speculation that it
could be an attractive takeover target or be looking to expand by making
acquisitions of its own.
   Several urges to merge
   Earlier this year, UAL's Tilton telephoned Delta CEO Gerald Grinstein to
see if Delta was interested in talking merger with United, but he was
turned away, according to a report in Business Week's Dec. 4 issue.
   In 2000, two years before Tilton was hired as UAL's CEO, United tried to
merge with none other than US Airways, but the deal never went through.
   More recently, industry analysts have speculated that United may be
interested in merging with Northwest Airlines, which is also in
bankruptcy, but neither Northwest nor United have spoken publicly about
this scenario.
   Until mergers become easier to do, the airline industry will be flying in
turbulent skies, the director-general of the International Air Transport
Association, Giovanni Bisignani, asserted in an interview with The
Chronicle last year.
   Airlines want changes
   "We cannot accept the same set of rules we had 60 years ago, when we were
flying DC-3s," Bisignani said. "We cannot consolidate, we cannot merge, we
cannot fly where we want. That is the reason we are still losing money."
   Despite the urge to merge among airline industry executives, analysts
persist in seeing a downside for the consumer -- especially if a Delta-US
Airways deal provoked a cascade of additional mergers.
   Consumer demand "is growing nicely, and this (merger) would take more
capacity out of the marketplace," said W. Bruce Allen, director of the
transportation program at the University of Pennsylvania's Wharton School.
"If you take capacity out of the market when demand is robust, it's a
recipe for raising fares. You're taking away supply when demand is
increasing.
   "Higher load factors are nice for (the airlines) because the marginal co=
st
of adding additional passengers on planes is so low," Allen said.
"Consumers hate it, of course. The wait for bags is worse under those
circumstances and the planes are more crowded. You and I liked the old
days, when planes were 50 percent full and we could stretch our legs."

The two carriers at a glance

   Delta Air Lines

Headquarters: Atlanta
   Employees: 51,000
   Planes: 625
   Hub airports: Atlanta, New York (JFK), Cincinnati, Salt Lake City

   US Airways
   Headquarters: Tempe, Ariz.
   Employees: 35,000

   Planes: 357
   Hub airports: Charlotte, Philadelphia, Phoenix, Pittsburgh, Las Vegas

   Sources: Airline Web sites, Chronicle research

   E-mail David Armstrong at davidarmstrong@xxxxxxxxxxxxxxxx --------------=
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Copyright 2006 SF Chronicle

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