Northwest To Stop Supplying Magazines To Save $565,000 ?

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Northwest To Stop Supplying Magazines To Save $565,000  
 
  

Wednesday June 1, 11:11 AM EDT 


MINNEAPOLIS (AP)--In yet another effort to cut its non-labor costs, Northwest Airlines Corp. (NWAC) stopped carrying Newsweek, Glamour and other magazines on its planes and in its passenger club lounges on Wednesday.

Cutting magazine subscriptions out of the budget will save the airline $565, 000 in the coming year, said Northwest spokesman Kurt Ebenhoch.

World Traveler, Northwest's monthly in-house magazine, will still be available.

"Give me a break," said Troy Feldpausch of New Boston, Mich., who often travels on Northwest as a software training consultant. "This is unbelievable ( and) ridiculous. I guess I'll just bring my own magazines."

Northwest, the nation's fourth-largest airline, lost $458 million in the last quarter alone and has been struggling with high fuel costs and tough labor negotiations.

 

Last week, Northwest said that on June 9 it will drop free pretzels on all domestic flights.

Terry Trippler, a Minneapolis-based travel analyst, said Northwest might be making a public relations blunder.

"There is absolutely a point where you can take too much away from the customers," Trippler said.

Northwest is also proposing $2-per-bag fee for skycap service. About 15% of Northwest passengers use the skycap baggage-check service where it is available. The skycap service handles about four million bags a year.

UAL Corp.'s (UALAQ) United Airlines has had success with its recent fee for skycap baggage checks in Seattle, so Northwest is running a trial fee in that city this month to see how passengers react.

Northwest will also try to assess its possible savings and the impact the fee has on baggage checks at self-service terminals and ticket counters.

Historically, skycap baggage checks have been free, but it's customary to tip the baggage handlers.

"I don't think it will work," said Bobby De Pace, president of District 143 of the International Association of Machinists, which represents most Northwest ground workers. "People won't pay."

If it does work, he said, it would cost skycaps their tips.

AMR Corp.'s (AMR) American Airlines, which ditched all but in-house magazines in the fall of 2001, also has been experimenting in Seattle with charging $2 per bag for curbside bag checks. 


Roger
EWROPS

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