NYTimes.com Article: Business Travel: Airlines Blacklist Fliers, Some Merely Annoying

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Business Travel: Airlines Blacklist Fliers, Some Merely Annoying

December 14, 2004
 By CHRISTOPHER ELLIOTT





Mark Adkins thought that he was doing America West Airlines
a favor by giving up his seat on an overbooked flight from
Tucson to Las Vegas. But he says the airline returned the
favor a few hours later by banishing him for life.

In exchange for surrendering his seat, Mr. Adkins had been
offered a free ticket and an upgrade to first class on a
later flight. "But right before the doors closed on the
next flight," Mr. Adkins, a university research director,
recalled, "a customer service agent boarded the plane and
told me I needed to get off because I had been upgraded
illegally. I told her my story, but she said she didn't
want to hear it and if I did not get off the plane, she was
going to call the police."

He refused to leave. The airport authorities were called,
and a police officer escorted Mr. Adkins off the plane.
When he tried to book on the next flight, he said a ticket
agent laughed at him and pledged, "You'll never fly on
America West again."

At a time when the federal Transportation Security
Administration's "no fly" list is coming under intense
public scrutiny, a growing number of air travelers have
found themselves trapped on another kind of blacklist - one
kept by an airline.

Most commercial carriers maintain a small but, by some
accounts, growing list of passengers they refuse to
transport. The reasons for being blacklisted can include
disorderly conduct, refusal to comply with a crew member's
instructions or abusive behavior toward an airline
employee.

Mr. Adkins's exclusion, which occurred several years ago,
was not a lifetime ban, an America West spokesman, Carlo
Bertolini, said. "It was a notation in his flight record,
but he was not put on a permanent no-fly list in any way,"
he said.

Mr. Adkins is now free to fly on the airline, Mr. Bertolini
continued, even as he disputed the passenger's version of
the incident. It was unlikely, he said, that a ground-crew
member in Tucson referred to Mr. Adkins's upgrade as
illegal, adding, "We don't train our employees to talk that
way."

America West keeps an informal list of passengers it
considers disruptive or who have made fraudulent ticket
purchases, but does not check each passenger's name against
the roster in the same way that the Transportation Security
Administration does with its watch list. The government
agency's database is compared with every passenger record
to weed out suspected terrorists.

Other airlines take a more formal approach to blacklists.
At American Airlines, 138 passengers are now banned for
offenses that range from striking a crew member to
endangering the operation of a flight.

"A passenger's behavior has to rise to an egregious level
in order to get them on the list," a spokesman, Tim Wagner,
said. "For example, if you have to be restrained or
handcuffed, you would make the list."

Not all airlines have such thresholds. Last year, US
Airways blacklisted Jeffrey Gitomer, a customer-loyalty
expert in Charlotte, N.C., after he published an article
critical of the carrier. US Airways contended that it made
the move largely in response to his abusive behavior toward
employees, something Mr. Gitomer now acknowledges.

"I was a lousy customer," he said. "I took my frustrations
out on US Airways, and I probably could have been kinder to
them in the press. In retrospect, while they may have acted
a little harshly, I think if it was me, I would have done
the same thing."

Mr. Gitomer quietly apologized to the airline a year after
he was barred from flying and was cleared for takeoff in
November, he said.

A celebrated case of an airline telling a customer to take
her business elsewhere involved Southwest Airlines. Several
years ago, Herbert D. Kelleher, then Southwest's chief
executive, was asked to respond personally to a frequent
critic who was dissatisfied with almost every aspect of her
flight experience. After reviewing her letters, Mr.
Kelleher replied to the woman, referred to internally as
"Mrs. Crabapple," with the following note: "Dear Mrs.
Crabapple, We will miss you. Love, Herb."

Mr. Kelleher told another traveler who thumped a customer
service agent on the head with a stanchion to "choose
another carrier."

"Herb would use these stories only to point out that
employees always come first at Southwest," a spokesman, Ed
Stewart, said. "Then customers, and finally, shareholders."


But there is evidence now that the airlines, emboldened by
the Transportation Security Administration's expanding
no-fly list, are telling customers to take a hike more
frequently. "There is zero tolerance for unruly
passengers," said Sharon Wingler, the author of "Travel
Alone & Love It: A Flight Attendant's Guide to Solo
Travel."

"And the support we get as crew members," she said, "is
absolute, from upper management down to our co-workers."

Airlines are not required to tell the government who is on
their passenger-exclusion lists, so there are no hard
numbers available on travelers who are banned. But for
passengers faced with the prospect of being blacklisted,
the shift in airlines' attitudes is noticeable. Joel
Widzer, a loyalty program expert based in Orange County,
Calif., was recently contacted by the security director of
a major airline and asked to explain his behavior on a
flight. If he could not, the official implied, he would be
blacklisted.

The incident involved an angry dispute with another
passenger over a reclining seat. "The passenger behind me
was kicking my seat and cursing at me for leaning back," he
said. "Then he told the flight attendant that I was being
abusive." Mr. Widzer had taped part of the argument, and
after he played his recording, he was cleared of blame.

"You definitely get the feeling that they are taking any
kind of abusive behavior, and even the prospect of abusive
behavior, more seriously than ever," he said. "Airlines are
not afraid to tell their customers to take their business
elsewhere."

That does not sit well with some travelers, who say that
the carriers have a responsibility to transport their
customers, even if they do not like them. "When commercial
airlines ask the government for subsidies to enable them to
continue to operate," Sam Coleman, a San Diego teacher,
said in an e-mail interview, "then they in effect become
quasi-public servants. Every taxpayer in this country has
in effect dug into their pockets to bail out the poorly run
airlines. Therefore, the airlines are beholden to taxpayers
to provide service. Period."

Others support an airline's right to refuse service. "The
privilege of flying brings with it some rules to ensure
we'll carry out those privileges responsibly," Michael
Zimet, a management consultant in Putnam County, N.Y.,
said, also by e-mail. "Sure we can debate the value of some
of the rules, but until someone develops a better system,
I'll gladly stick with the one we have."

Mr. Adkins, the passenger who was blacklisted on America
West, said he had no plans to fly on America West again,
regardless of his status. He dismissed the incident that
led to his banishment as a "simple misunderstanding" and
speculated that the employees who threatened to call
authorities and then informed him of his presence on the
blacklist were "just on a power trip."

He acknowledged that the airline had turned a new leaf in
its customer service, but said that the improvements were
too late for him. "When they told me to take my business
somewhere else," he said, "I walked across the terminal to
Southwest Airlines. I've never looked back."

Readers are invited to send stories about business travel
experiences to businesstravel@xxxxxxxxxxxx

http://www.nytimes.com/2004/12/14/business/14blacklist.html?ex=1104033315&ei=1&en=b1e0d447cae5436e


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