NYTimes.com Article: Europe's Airlines Dreading the Winter

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Europe's Airlines Dreading the Winter

September 29, 2004
 By ALAN COWELL and HEATHER TIMMONS





LONDON, Sept. 28 - When European airline executives look
across the Atlantic at the industry's woes in the United
States, they see a reflection of their own problems, but it
is not an identical image. They have some troubles that are
all their own.

In recent times, European full-service airlines have
confronted the double whammy of a global slowdown before
and after Sept. 11, and a relentless challenge by an
ever-increasing number of low-cost rivals. In the process
some full-service European airlines, like the venerable
Swissair and Sabena, have gone out of business. Alitalia is
being split in two and is accepting a $490 million rescue
package to avoid liquidation. Yet others have merged or are
talking of merging.

The low-cost carriers, led by easyJet and Ryanair, have
embarked on brutal price wars, just as record high oil
prices are cutting into profits. And, underlying the
industry's woes is a sense that the era of high fares
sustaining profligate operating costs is well and truly
over.

The combination of the competitive pressure that low-cost
carriers are going to bring to the industry this winter,
the current high price of fuel, and the traditionally lower
sales during the season ensures that "a significant number"
of European airlines are going to suffer, said Chris Avery,
an analyst with J. P. Morgan in London.

Particularly vulnerable are the dozens of start-up airlines
that entered the market over the last few years, hoping to
become the next low-cost success story, he said. Many of
these airlines "will not survive through the winter," Mr.
Avery said.

Perhaps anticipating the fallout, British Airways sold its
stake in Qantas this month and said it planned to use the
£425 million ($768.7 million) it raised to strengthen its
balance sheet for acquisitions in Europe.

Just in the last few days, a series of events have again
illuminated the ferocious competition in the European
airline business as carriers seek to avoid the kind of
turmoil roiling the industry in the United States.

Last week, Michael O'Leary, the pugnacious chief executive
of Dublin-based Ryanair, the Continent's biggest low-cost
airline, unveiled a plan to offer in-flight entertainment
consoles at a cost of around $9 a flight to lure passengers
as the no-frills carrier readies for what he called a
"blood bath'' of price-cutting. He also announced the
opening of several new routes to Spain, with prices
starting at less than $4 before airport taxes.

Two days later, easyJet, Ryanair's biggest rival, coupled a
scale-back in its fleet expansion plans with an
announcement that it would open new routes for the first
time from Britain into Ireland - Ryanair's home base -
another sign of the tooth-and-claw competition for
passengers.

EasyJet and Ryanair are facing some stiff competition from
a host of copy-cat competitors. A total of 67 low-cost
airlines now operate in Europe, many of them start-ups
replacing others that have already failed, according to
industry figures. With names like Wizz Air, Snowflake,
SkyEurope, Germanwings and Globespan, they are channeling
an influx of new capital from private equity funds, banks
and established airlines to try to attract passengers.

Some of Europe's full-service airlines, like British
Airways, are facing such fierce price competition from
low-cost carriers that they are now offering discounted
fares of their own. While the fares are not quite as low,
tickets booked several months in advance for specific,
unchangeable dates can lower fares on expensive European
routes like London-Zurich to around $60 before taxes
compared with $900 for a full-fare, fully flexible ticket
on the same route.

The challenge from the low-cost rivals is obvious enough.
In Germany alone, Lufthansa is competing against more than
10 low-cost carriers whose share of the domestic German
market has risen to over 17 percent from virtually zero in
2002, according to industry figures. Indeed, low-cost
airlines are forecast to carry some 80 million passengers
in Europe this year, a big increase over the 47 million
passengers flown last year, according to the European Low
Fares Airline Association.

In response, Lufthansa has announced that it will increase
capacity on European flights by 4 percent this winter and
by 6 percent on the long-haul flights, where low-cost
carriers do not generally compete.

The low-cost carriers' ascendancy could hardly have come at
a worse time for full-service carriers, reeling from the
global slowdown in the industry since 2000, compounded by
the impact of Sept. 11. some airline executives argue that
in contrast to carriers in the United States , the European
airlines cannot shelter behind Chapter 11 protection from
creditors, and thus are forced to solve their problems,
merge or go under.

That shakeout has forced the disappearance of some airlines
and their replacement by successors created in rescue
packages. Among those still standing, Air France merged
with KLM, the Dutch carrier, and there is talk of deals in
the offing between British Airways and Iberia, the Spanish
carrier.

Virgin Express, a Belgium-based discount airline owned by
Sir Richard Branson, is in talks with SN Brussels Airlines,
the successor to Sabena. Both are under pressure from
Ryanair's operations at Charleroi in Belgium. And Alitalia,
the beleaguered state-owned Italian carrier, which just
last Friday announced a major overhaul aimed at staving off
liquidation, has also spoken of partnerships with Air
France and Lufthansa of Germany.

Lufthansa itself has reportedly been eyeing the successor
to Swissair, Swiss International Airlines, known as Swiss.
"This is just speculation, and we don't comment on this
issue," said Stefan Schaffrath, a Lufthansa spokesman.

Add rising fuel costs to the already roiling mix. Jet fuel
traded at about $1.49 a gallon in northwest Europe last
week, according to Jet Fuel Intelligence, up from about 83
cents a gallon at the beginning of the year.

There is one bright spot here, though. Unlike their
American counterparts, European airlines have managed to
pass along some of the rising fuel charges directly to
consumers. British Airways, KLM and Lufthansa are among the
airlines that have added several euros per flight segment
to cover the cost of fuel.

Compared with American carriers, European airlines also
more consistently use oil price hedging, the purchase of
securities to lock in low fuel prices. But hedging varies
widely from company to company, and few airlines seem to
have predicted the prolonged high prices: Swiss, for
example, sold its fuel hedges in March to raise money.
Ryanair has hedged fuel prices only till the end of
October. The company says that it can counteract any profit
loss by cutting costs, a strategy that analysts expect
other already lean airlines to follow.

"The issue is how much do fuel costs dent into the earnings
recovery?" said Nick van den Brul, an airline analyst for
BNP Paribas in London. The rising price of fuel
"neutralizes the effect of cost-cutting," Mr. van den Brul
said.

At the same time, both Ryanair and easyJet have said they
will continue to cut prices even though that will eat into
profit. Ultimately, Mr. O'Leary has forecast, the two
giants of the low-cost business will compete on an ever
greater number of routes to take market share from the
smaller no-frills airlines and from the full-service
airlines.

"What we have seen is a structural shift in revenue," said
Chris Tarry, an independent airline analyst in London.
"People are not prepared to pay as much as they did to
travel, so the challenge is to get costs out of the
business."

The cost pressures on the big airlines have already had an
impact. In August, British Airways discovered that a
combination of absenteeism and cost-saving staff reductions
had left it short of personnel to operate check-in counters
at Heathrow Airport outside London. In a chaotic week,
around 100 flights were canceled and over 10,000 passengers
were stranded, damaging the airline's image for
reliability.

Some executives have suggested that the challenge from the
low-cost airlines will be less severe than Mr. O'Leary
predicts. Jean-Cyril Spinetta, the chairman of Air France,
for instance, has said the low-cost carriers are limited to
around 10 percent to 15 percent of the market because they
do not fly long-haul routes.

Those routes are often made more lucrative by high
business-class fares. Indeed, British Airways once based
its strategy exclusively on winning high-ticket business
travelers, a strategy it was forced to abandon by the
low-cost carriers.

http://www.nytimes.com/2004/09/29/business/worldbusiness/29euroair.html?ex=1097553260&ei=1&en=fa6d3e7949d463ac


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