NYTimes.com Article: Regional Carrier Sheds Its Partners to Fly Solo

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Regional Carrier Sheds Its Partners to Fly Solo

June 16, 2004
 By MICHELINE MAYNARD





As the East Coast regional carrier operating flights for
United and Delta, Atlantic Coast Airlines has basked in the
highest per-passenger profits of any domestic airline.
Today, it is giving all that up, voluntarily, to take a
shot at the industry's hottest game.

Atlantic Coast's new low-fare carrier, Independence Air,
begins flights this morning from its hub at Washington
Dulles International Airport to Boston, Newark, Chicago,
Atlanta and Raleigh-Durham, N.C.

Atlantic Coast is in a unique situation in the industry,
transforming itself from a partner to a low-fare player
overnight. Unlike many start-ups, which timidly begin
service with a handful of flights and aircraft, Atlantic
Coast is swaggering up to the table with a big stack of
chips.

Using the same regional jets it flew for United and Delta,
freshly painted in shades of turquoise and navy,
Independence will take on its old partners, relying on its
15 years of experience flying for them.

Flying planes under the names of United Express and Delta
Express gave it relationships at airports, allowing it to
build its route system quickly.

Even so, Atlantic Coast, which achieved healthy profits by
charging airlines a premium over the cost of transporting
each traveler, must now, charging one-way fares of $39 to
$199, try to make money by keeping costs as low as
possible.

That shift might seem like a bad strategy. But Atlantic
Coast's chief executive, Kerry B. Skeen, saw little choice:
United, which filed for bankruptcy protection in December
2002, wanted sharp cuts in the fees it paid the airline.

And Atlantic Coast expected Delta Air Lines, which has
threatened to file for bankruptcy protection, to seek
similar cuts at some point.

"Your profits are only guaranteed as long as your partner
survives," Mr. Skeen said in an interview this week. "We
thought the best thing to do was get out of the nest."

But United is not pleased. Even before Independence put its
first independent flight into the air, United was throwing
obstacles in its way, first trying to block the venture by
promising to do business with Mesa Airlines, another
regional carrier, if Mesa could successfully acquire
Atlantic Coast.

When that takeover attempt failed, United responded with
discount fares, frequent-flier deals and service to Dulles
from new cities like Lansing, Mich., long the purview of
Northwest Airlines.

Even in the face of that, Mr. Skeen expects Independence to
expand quickly. Its schedule, starting with 40 daily
flights, will swell to 300 flights to 35 destinations a day
by the end of August, once it severs all ties with its
partners.

And, starting in September, it will take delivery on its
first Airbus 319 medium-range jets, allowing it to ferry
passengers across the country in more comfort than the
50-seat small jets provide.

That is the opposite of the way JetBlue started. It began
service in 2000 with Airbus A320 jets, able to make
transcontinental flights. Soon, JetBlue will add its own
100-seat regional jets, paving the way to shorter flights
and more cities.

With its fleet complete, Independence will pose a challenge
to carriers at both ends of the industry spectrum. Michael
Allen, chief operating officer at BACK Aviation Solutions,
an industry consulting firm, said Independence would mean
trouble for US Airways, whose home market it is invading.

Most US Airways flights are concentrated at Washington's
Reagan National airport, 30 miles east of Dulles, where
airlines have long charged high fares because of the
airport's proximity to downtown Washington.

Mr. Allen said some passengers who live in Washington's
outlying suburbs might choose Independence Air at Dulles,
either for convenience or cost. Once it reaches its full
schedule, Mr. Skeen said 90 percent of Independence's
destinations would overlap with those of US Airways,
including connecting flights.

Likewise, Independence may also draw passengers away from
Southwest Airlines, the country's biggest low-fare carrier
and the largest airline at Baltimore-Washington
International Airport, about an hour away from Dulles.
Southwest's highest fare anywhere, $299 one-way, is $100
more than Independence charges.

"There's no question that Baltimore received a
disproportionate amount of business because fares were so
out of line at National and Dulles," Mr. Allen said.

Because Independence will not serve National airport or
Baltimore, Mr. Allen does not expect competitors to match
its low fares. But to hang onto passengers with a choice of
airports, those rivals will have to reduce fares somewhat,
he said.

Independence's arrival puts a new spin on Dulles, best
known as an international airport whose domestic traffic
was primarily feeder flights, like the ones Atlantic Coast
operated.

Now it instantly becomes the nation's biggest low-fare hub.
Mr. Skeen said Dulles was long overdue for more flights.
"That's the reason we made the decision we did," Mr. Skeen
said, figuring it had better sever its relationships with
United and Delta while it had "a healthy balance sheet, and
a window of opportunity with an airport like Dulles."

That window may be closing fast. JetBlue is already at
Dulles, with flights to Florida and the West Coast.
United's low-fare carrier, Ted, began service west and
south from Dulles earlier this year.

The flurry, in fact, is driving some airlines away. Delta's
low-fare carrier, Song, which served one Florida
destination from Dulles, pulled out in April. Earlier this
month, Virgin Atlantic, which hopes to start an American
carrier next year, chose San Francisco as its hub over
Dulles.

Amid such competition, even a healthy airline can see its
finances erode quickly. As such, analysts are watching to
see whether Independence Air can drive its costs down. As a
regional carrier, its costs per seat mile were three times
Southwest's.

But Mr. Skeen sees multiple opportunities to save money. He
expects 80 percent of Independence's bookings to be made
over the Internet, at a cost of about a nickel each, versus
the $10 to $15 it costs airlines to book a flight over the
phone.

He sees no limit, save for lengthy international flights,
to opportunities for low-fare carriers within the United
States. Passengers, already accustomed to flying low-fare
airlines for short distances, are increasingly getting used
to taking them across country.

"Anything that works for the majors," Mr. Skeen said, "can
be taken away by low-fare carriers."

http://www.nytimes.com/2004/06/16/business/16air.html?ex=1088396233&ei=1&en=f5cbcdc3ce4ae88b


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