NYTimes.com Article: Flying Is No Fun, but It May Get Better

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Flying Is No Fun, but It May Get Better

June 13, 2004
 By MICHELINE MAYNARD





ON June 1, the day after Memorial Day and the traditional
start of the summer travel season, the scene at Atlanta's
Hartsfield-Jackson International Airport, the nation's
busiest, captured the state of the American flying
experience in a nutshell.

Holiday traffic overwhelmed security guards, and thousands
of passengers waited two hours or more to be screened.
Lines of travelers wound past the ticket counters and
through baggage claim areas.

One thing to note: The counters at Delta were packed, but
so were those of its low-fare challenger, AirTran. The
difference was, the new guy is making money. Delta could
soon go bankrupt.

The crowds seem to bear out forecasts of the busiest travel
summer in four years, but even that may not save America's
traditional airlines - the companies that sold the country
on air travel in the first place.

That may be bad news for the tens of thousands of employees
of those companies, but consumers may be looking at a
considerably brighter future - one in which they will be
offered more choices in how they fly, where they leave from
and what they pay.

Almost all the major airlines have suffered deep losses
since summer 2000 - the so-called summer of hell when
delays and congestion clogged the nation's airports,
enraging passengers and causing concern among regulators
that the air traffic system was becoming overburdened. And
then came the plunge in air travel after 9/11.

Since then, the airlines have collectively laid off more
than 100,000 employees, mothballing more than 1,200
aircraft and banishing free cocktails and food from their
flights. They also got a $15 billion bailout from Congress
after the attacks.

This is the year the airlines hoped they would recover.
Instead, they could lose $3 billion, and what's more, the
business they're in seems to be changing right out from
under them.

The changes, said Alfred E. Kahn, who oversaw airline
deregulation in the late 1970's as the chairman of the
Civil Aeronautics Board, have combined "to turn a
relatively prosperous and pretty competitive industry into
a basket case."

The major companies were booming as recently as the late
1990's. Since then, however, deregulation has, in effect,
hollowed out the old industry and begun building a new one.


The primary problem, said Mr. Kahn, a professor in
political economy at Cornell University, is that the major
carriers have been unable to find a strategy for competing
against low-fare airlines like Southwest, JetBlue and
AirTran, which grow stronger each year.

For example, last month Southwest began flying out of
Philadelphia, long dominated by US Airways. US Airways
charged as much as $1,400 for a last-minute round-trip
flight to Las Vegas, but Southwest charges no more than
$598, and often hundreds of dollars less for the same trip.
Southwest, given its lower costs, can make money on those
fares, while US. Airways cannot. With low-fare carriers
handling 25 percent of the industry's business now -
compared with just 6 percent at the start of the 1990's -
some experts see that figure climbing to 40 percent by the
end of this decade.

Thus far, the major airlines have fought back primarily by
adding flights and slashing their fares, as they did to
defeat People Express, the first of the no-frills carriers,
over a decade ago. But they are bleeding red ink on each of
those flights.

Among the most troubled is United Airlines, which is in
bankruptcy protection. US Airways, which technically
defaulted on the loan package that helped it emerge from
Chapter 11 protection last year, is warning it might go
back into bankruptcy unless it gets union wage cuts. Delta
Airlines says it, too, may seek bankruptcy protection.

The rise of the small airlines is sweet vindication for
Donald Burr, the creator of People Express, which became an
instant success in the 1980's with minimal service and
cheap prices, only to vanish a decade later in the face of
the major carriers' counterattack.

Mr. Burr says he believes that more change is coming. And
he adds that it could be good for consumers. He foresees
travelers finding alternatives to crowded terminals and
jets backed up on runways, and has teamed with the former
American Airlines chief executive Robert Crandall to form
an air-taxi service that will serve underused small
airports.

To Mr. Burr, the future lies in decentralization, with more
small carriers serving different kinds of customers, at
different levels of luxury and convenience. In other words,
people may be able to shop for the kind of air service they
want, just as they shop for, say, the kind of car they
want.

"We had a era when everyone believed bigger was better,"
said Mr. Burr. "That's not true anymore."

Professor Kahn, who cheerfully accepts the blame for
breaking up the old aviation system, says that system "had
all kinds of advantages, but it was predicated on people
being willing to sit still and accept prices that were
outrageous."

Airports may be crowded, lines may be long, but the prices
have put air travel in the reach of more and more people.
"That's why we deregulated," Mr. Kahn said.

http://www.nytimes.com/2004/06/13/weekinreview/13mayn.html?ex=1088223848&ei=1&en=3748a7cd6cf8d153


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