NYTimes.com Article: Bombardier Considering a New Line of Jets

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Bombardier Considering a New Line of Jets

June 2, 2004
 By BERNARD SIMON





MONTREAL, June 1 - Bombardier, the aircraft and rail car
maker, expects to decide by early next year whether to add
a family of passenger jets to directly compete with the
Boeing Company and the European Airbus consortium, Paul M.
Tellier, the company's chief executive, said on Tuesday.

The proposed series would be made up of three models with a
capacity of 100 to 130 passengers. The fleet would be
larger than Bombardier's CRJ series of commuter jets, which
have helped it transform over the last decade into the
world's third-biggest aircraft maker, after Airbus and
Boeing.

Bombardier makes three versions of the CRJ, seating 50 to
86 passengers. The CRJ was developed as a stretched version
of Bombardier's Challenger business jet, but the company
has said that a plane of the size it is considering needs
to be designed from scratch.

Bombardier also makes the Learjet and Global Express
corporate jets.

Mr. Tellier told shareholders at Bombardier's annual
meeting in Montreal, where the company is based, that a
decision would require "a well-defined market, a solid
profit potential and major comparative advantages in terms
of operational efficiency."

Suzanne Betts, an analyst at Argus Research in New York,
said that the most likely buyers of the new Bombardier
aircraft would be regional airlines in the United States,
like SkyWest and Air Trans, which are in far better
financial health than the mainline carriers.

"There is definitely growth in that smaller, point-to-point
market," Ms. Betts said. A Bombardier spokesman said that
the company was also focusing on airlines seeking to
replace older, bigger jets, like the MD-80, which was
produced by McDonnell Douglas before it was acquired by
Boeing, but is no longer in production.

Still, Glenn Engel, an analyst at Goldman, Sachs in New
York, said that many big airlines, which have been Boeing
and Airbus customers, may be reluctant to deal with a third
manufacturer.

Mr. Tellier said that Bombardier expected to spend $18
million on the feasibility study this year. About a third
of the cost of developing the aircraft would be borne by
Bombardier, he said, with the rest coming from suppliers
and other partners.

Bombardier's chief rival in the regional jet market,
Embraer of Brazil, is scheduled to begin delivery next year
of a series of aircraft similar in size to that proposed by
Bombardier. JetBlue Airways, whose fleet currently
comprises 156-seat Airbus A-320s, has ordered up to 200 of
the new Embraer series 190 planes, with 100 seats each.

Demand for Bombardier's smallest regional jet, the 50-seat
CRJ-200, has fallen off. The company said last week that it
would trim production by about 20 planes over the rest of
this year. Mr. Tellier said Tuesday that this cutback
implied a bigger reduction for 2005 as a whole.

Bombardier surprised analysts last week by reporting a
first-quarter loss of $174 million, which it ascribed
chiefly to technical problems and production delays in its
rail car divisions. It delivered 47 regional aircraft in
the three months to April 30, and has orders for another
300 planes.

http://www.nytimes.com/2004/06/02/business/02jets.html?ex=1087187511&ei=1&en=e837ec6b6bf9d976


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