SFGate: United gains momentum/Passengers flocking to Ted, the new no-frills carrier

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Wednesday, April 28, 2004 (SF Chronicle)
United gains momentum/Passengers flocking to Ted, the new no-frills carrier
David Armstrong, Chronicle Staff Writer


   LOS ANGELES -- United Airlines, the world's second-largest carrier, is on
track to exit Chapter 11 bankruptcy reorganization by the end of summer,
thanks in part to the initial success of Ted, its 10-week-old low-cost
carrier within a carrier.
   United Chief Executive Officer Glenn Tilton said in a Chronicle interview
at the Travel Industry Association of America's annual trade show in Los
Angeles that Ted is racking up load factors "in the high 80s percentile,"
which means, in industry terms, that its flights are essentially full.
   Also, Ted "contributed positively to profitability in the month of March,
" he added, without specifying net income figures, revenues or costs for
the newly created unit.
   Ted, which opened for business Feb. 12, is United's much-ballyhooed
attempt to wrest market share from a gaggle of increasingly scrappy
low-cost carriers by offering lower fares and a more informal atmosphere
than its mainline carrier.
   Ted flies to 12 U.S. cities, serving Las Vegas and Phoenix from San
Francisco International Airport, where United is the dominant carrier,
accounting for about half of all passengers and flights.
   Tilton said that United also plans to increase its international traffic
from SFO, which the airline uses as a U.S. hub and prime gateway for
transpacific routes.
   Pending U.S. government approval, which could come by year's end, the
mainline United carrier will begin service from SFO to Ho Chi Minh City,
the metropolis in Vietnam also known as Saigon, via Hong Kong.
   Vietnamese authorities just gave their approval to the service, which
Tilton hailed as potentially lucrative and even poetic.
   "I think the entire Southeast Asia region offers tremendous opportunity,=
 "
he said. "It's a hugely entrepreneurial region with pent-up demand.
   "For us, with a Pacific network through our two West Coast hubs (in Los
Angeles and San Francisco), and with Northern California's significant
Vietnamese community, it's an ideal route. And it has some poetry for us.
With United, a quintessential American airline, you'll have the first U.S.
carrier flying to Vietnam in 30 years."
   SFO has courted Vietnam Airlines for such service, in hopes that that
carrier will begin direct service from Ho Chi Minh City or Hanoi to San
Francisco. SFO officials still hope the Vietnamese flag carrier will come
here, airport spokeswoman Kandace Bender said.
   "We welcome both airlines," Bender said, adding that Vietnam Airlines, if
it receives U.S. government permission, could start its service at SFO by
January, in time for the Tet lunar New Year celebrations.
   In a wide-ranging, generally optimistic look at United's prospects, Tilt=
on
said that congressional relief on pension obligations, United's cost
reductions and increasing business for United Services, which runs
United's huge maintenance facility at SFO, are all helping to strengthen
the parent company, UAL Corp., which entered Chapter 11 in December 2002.
   UAL, which will report its first-quarter results Thursday, lost $8.1
billion from 2001 to 2003 and cut its workforce from 100,000 to slightly
more than 60,000.
   Last month, however, United recalled 100 furloughed aircraft mechanics to
its maintenance center at SFO, reflecting, Tilton said, an increase in
contracting work from other airlines, especially Asia Pacific carriers
that have some planes serviced at SFO.
   Tilton didn't predict when United might turn a profit, but he did express
confidence that things are turning around at the troubled carrier.
   In particular, he said, "Ted is innovating and creating for the parent
company to study. Ted has had a employer/management council from the very
beginning." This fluidity, as well as the carrier's whimsical, informal
style, is helping to lighten up UAL's rather reserved corporate culture,
he said.
   "Ted can do whatever Ted bloody well wants to do," Tilton said, referring
to Ted's hang-loose, go-for-it aura, which features branded merchandise
and add-ons such as Ted tunes (on-board music channel) and Tedevision
(customized television viewed on overhead monitors), designed to charm
travelers.
   Even so, some analysts wonder if such friendly flourishes, coupled with
lower fares, will be enough to make Ted a long-term success.
   "Ted is a small part of United," said Standard & Poor's airline analyst
Betsy Snyder, who observed that the 45 planes that United plans to use for
Ted by the end of this year constitute only about 10 percent of its fleet.
   Moreover, said Snyder, "low-cost carriers within mainline network airlin=
es
have never been successful. You had Continental Lite. You had Delta
Express. You had Shuttle by United. Now you have Song, and Delta is
planning to restrict Song's growth."
   Tilton acknowledged that UAL faces stiff challenges.
   For one thing, United has had to absorb high fuel costs this year, as ha=
ve
other airlines. Tilton, a former top executive at San Ramon's
ChevronTexaco Corp., said it was hard to lock in or "hedge" low-cost fuel
supplies because Chapter 11 places restrictions on lines of credit and
hedging oil at current high prices "doesn't provide much relief."
   Oil is currently selling at $36 per barrel, a high mark. "It will be some
time before we see oil in the $25 to $28 day barrel range, certainly not
before the end of the peak driving season," around Labor Day, he said.
   Tilton also allowed that UAL must still reach an agreement with former
workers on restructuring some retiree medical benefits and restructure
aircraft leasing arrangements with one remaining creditor group, which he
did not identify.
   "We are making good progress on those things," he said.
   Additionally, United continues to await a decision from the federal Air
Transportation Stabilization Board on whether to grant the company $1.8
billion in loan guarantees. The board has had UAL's revised business plan
in hand for four months, he said.
   Ray Neidl, an airline industry analyst with Blaylock & Partners, praised
United for its successful efforts to reduce costs but said a failure to
land the federal loan guarantees would force UAL to scramble for a Plan B.
   "They'd have to find an equity investor ... which could mean even further
changes," Neidl told the Associated Press.
   Most Wall Street analysts are predicting hard times will continue for the
airline industry. UBS Warburg analyst Sam Buttrick said U.S. airlines will
roll up losses in the billions this year, due chiefly to stubbornly high
fuel costs.
   Tilton gave a keynote address at the TIA trade show, the travel industry=
's
largest event of the year, which brings together U.S. domestic hotels,
tour operators, city and state tourism board with foreign travel
businesses and travel journalists who cover the United States. The event,
staged in a different U.S. city every year, will be held in San Francisco
in 2011.
   E-mail David Armstrong at davidarmstrong@sfchronicle .com. -------------=
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Copyright 2004 SF Chronicle

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