SFGate: JetBlue ranked No. 1 airline, report says

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Monday, April 5, 2004 (AP)
JetBlue ranked No. 1 airline, report says
LESLIE MILLER, Associated Press Writer


   (04-05) 04:10 PDT WASHINGTON (AP) --
   JetBlue was No. 1 in quality among U.S. airlines in 2003, the first year
that it carried enough passengers to be ranked, according to an annual
study released Monday.
   The budget carrier had the second-best on-time performance, arriving
punctually 86 percent of the time. So few JetBlue passengers were bumped
that they did not register in the statistics used by researchers. Also,
JetBlue customers also filed fewer complaints -- 0.31 per 100,000 -- to
the Transportation Department than all other airlines but Southwest.
   Southwest, with 0.14 complaints per 100,000 customers, consistently
generates the lowest complaint rate in the industry, was rated as the No.
3 carrier in the report.
   Alaska Airlines came in second, America West fourth and US Airways, rank=
ed
No. 1 last year when it was still in bankruptcy, was fifth.
   Northwest Airlines, which came in sixth, was the most improved airline in
2003. It ranked ninth in 2002.
   The study's authors said the ratings showed that low-cost airlines are
gaining market share because they perform well in ways that are important
to their passengers.
   It "adds further evidence to the emerging performance gap between the
legacy carriers and the no-frills network carriers," said Brent Bowen,
director of the University of Nebraska's aviation institute and a
co-author of the study.
   Dean Headley, the other co-author and an associate professor of marketing
at Wichita State University, said most of the low-cost carriers were above
the industry average on four performance indicators last year. Most of the
traditional airlines were below the industry average, he said.
   "The low-fare carriers are definitely solid in their ability to attract
passengers, and it shows in the market share gains that they're making,"
Headley said.
   He said low-cost airlines comprised 4 percent of the market when he began
the study in 1991. Now they carry one-quarter of all passengers; Headley
expects them to transport four in 10 by 2006.
   The report rated the 14 U.S. airlines that carried at least 1 percent of
the 587 million passengers who flew last year.
   Four low-cost carriers -- AirTran, ATA, Atlantic Southeast and JetBlue --
met that threshold for the first time in 2003.
   Alan Bender, an aviation professor at Embry-Riddle Aeronautical Universi=
ty
in Daytona Beach, Fla., said the traditional airlines will still offer
something that the low-cost carriers often do not: connecting flights to
any commercial airport, first-class service and frequent flier miles.
   "This doesn't mean the high-cost carriers are down and out," Bender said.
"The survey seems to count out the fact that a large percentage of
business people need ubiquitous service at any time of day."
   He also said American travelers are addicted to frequent flier miles.
"Business travelers will avoid low-cost carriers because they're not going
to get miles that will take them to Hawaii," he said.
   The report was based on Transportation Department statistics.

On the Net:
   Transportation Department: www.dot.gov

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Copyright 2004 AP

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