SFGate: SN Brussels, Virgin Express sign nonbinding letter of intent to merge

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Tuesday, March 16, 2004 (AP)
SN Brussels, Virgin Express sign nonbinding letter of intent to merge
PAUL GEITNER, AP Business Writer


   (03-16) 05:53 PST BRUSSELS, Belgium (AP) --
   After years of flirtation, SN Brussels and Virgin Express said Tuesday
that they had signed a nonbinding letter of intent to merge ownership of
the two Brussels-based airlines through a stock swap.
   SN Brussels -- the 3-year-old successor to Belgium's bankrupt flag carri=
er
Sabena -- also reported Tuesday it earned 600,000 euros ($738,000) in
2003, its first profitable year. The airline lost 36.8 million euros
($45.3 million) in 2002.
   In the new joint holding company, SN would remain the dominant player wi=
th
70.1 percent, the airlines said.
   VEX PLC, part of British entrepreneur Richard Branson's Virgin business
empire, would contribute its shares to SN Airholding, the majority owner
of SN Brussels, in exchange for a 29.9 percent stake.
   The two would remain separate entities and fly under their own brands, t=
he
joint statement said, adding that management details had yet to be worked
out.
   SN Brussels would remain a "a flexible full service airline" and Virgin
Express would continue as a budget carrier, they said. "Both companies
expect significant mutual benefits through network optimizations."
   SN Brussels Airlines has 38 aircraft and nearly 2,000 employees. It serv=
es
54 European and 14 African cities, as well as the United States in a code
sharing arrangement with American Airlines. Virgin Express, with 780
employees, serves 16 European cities from Brussels with a fleet of 12
Boeing 737s. It also flies from Amsterdam to Rome and Milan.
   SN and Virgin Express tried to merge once before, shortly after Sabena
went under, but talks collapsed in 2001 over issues of control. They
settled on a partnership that expired last March and have been competing
ever since.
   Analysts had said a merger would make sense for both, with Brussels too
small for two airlines to flourish.
   "Usually when you put two airlines where you have competing routes
together you get a better solution," said Nick van den Brul, airline
analyst with BNP Paribas in London.
   Buoyed by its partnerships with American and British Airways, SN Brussels
said in its earnings report that net revenue in 2003 rose 30 percent to
533.5 million euros ($656.2 million).
   "In two years time and despite the worst ever market conditions for the
aviation industry we turned SN Brussels Airlines into a profitable
company," executive chairman Rob Kuijpers said.
   Virgin Express also has been struggling but had a profit of 2.6 million
euros ($3.2 million) in 2002. It expects to report 2003 results later this
month.
   Both airlines are expected to benefit from cutbacks by no-frills carrier
Ryanair at nearby Charleroi airport following last month's European
Commission decision outlawing some of the subsidies Ryanair enjoyed.
   But Van den Brul noted Brussels is still a "niche market" and Virgin
Express a "minor investment" for Branson, who also owns Virgin Atlantic
Airways and is forming a new budget carrier in the United States, Virgin
USA.

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Copyright 2004 AP

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