ATA Airlines To Introduce Business Class Fare Cap set at $399 Maximum for Domestic Business Class INDIANAPOLIS, February 10, 2004 - In an aggressive move to meet the needs of today's business traveler, ATA (ATA Airlines, Inc., Nasdaq: ATAH) today announced a new Business Class initiative that will be available system-wide by the fourth quarter of 2004. "Now that more and more business travelers are discovering the real value of flying ATA, we're going to make an even stronger proposition by offering an affordable, high value business class option," said George Mikelsons, ATA's Chief Executive Officer. "We have been preparing for the introduction of Business Class for some time. It's a natural evolution as we build on our 31-year history of providing better value for our customers than our competition. "ATA is a very different airline from the one that began operations more than 30 years ago. While our initial emphasis was on the leisure market, our recent growth has been focused on building a coast-to-coast network serving a combination of the most popular business as well as leisure markets - both with convenient schedules and accessible low fares." Mikelsons added, "Our move to build a more robust company and one ready for long term success included the acquisition of a state-of -the-art-fleet providing our customers with on-time performance and comfort they deserve. We invested in customer-focused technology to make the travel experience easier, including Web, self-service kiosks and curbside check in. We've introduced Travel Awards, one of the easiest and most robust frequent flyer programs available anywhere. Our Business Class initiative is our most recent statement of ATA's transformation to an airline that is fully competitive, well-positioned for the future and in touch with our customers' needs." John Happ, ATA's Senior Vice President of Marketing and Sales said, "We will continue to move forward with ambitious plans for the future. By meeting the needs of our customers, we've created a very competitive company, and adding Business Class is no exception." In addition to extensive customer research, ATA employed Sabre Airline Solutions to support the product analysis and to help shape the Business Class business plan. "Sabre's work helped to validate the financial opportunity associated with Business Class," said Happ. "Through our research we've found that business flyers want more options to make their travel experience easier. Results from these in-depth customer research programs indicated a high level of interest in an affordable Business Class option that would provide more room to work or to relax. We're responding to that feedback by providing a straightforward Business Class product at a very reasonable price." ATA's Business Class will include travel elements that are valued most by frequent travelers - two-by-two luxurious leather seating, more comfort and legroom, priority boarding and pricing consistent with ATA's heritage of everyday value including a cap of $399*(one way) for travel anywhere in the domestic U.S. In addition, attractively priced day-of-departure upgrades will be available. Business Class passengers will also enjoy complimentary in-flight entertainment and beverages. The Company also noted a customer-oriented policy that is different from any other. Unlike most airlines, ATA employees will not have access to Business Class accommodations. Mikelsons noted, "This policy further demonstrates how ATA is an 'honestly different' airline." Happ concluded, "ATA is one of those airlines that is open minded, yet very focused on our goal to make the entire travel experience affordable and easier for our customers. We're flexible in our approach, and we'll do whatever it takes to win more of them. Our Business Class initiative is an example of this thinking, and it helps to differentiate ATA from other value-based carriers who do not provide a Business Class option." ATA's Boeing 737-800 and 757-300 aircraft currently feature all-leather seats, adjustable headrests, large overhead bins and the latest in digital in-flight audio/video systems. From multiple music channels to That 70's Show and The George Lopez Show, the aircraft are full of entertainment options including movies on transcontinental flights. Now celebrating 31 years of operation, ATA is the nation's 10th largest passenger carrier based on revenue passenger miles. The airline operates significant scheduled service from Chicago-Midway, Hawaii, Indianapolis, New York and San Francisco to over 40 business and vacation destinations. Stock of the Company's parent company, ATA Holdings Corp., is traded on the Nasdaq Stock Market under the symbol "ATAH." For more information about the Company, visit the website at <www.ata.com>. ### *Fares do not include a $3.10 federal excise tax that will be imposed on each flight segment of your itinerary. A flight segment is defined as a takeoff and a landing. Fares do not include a September 11th Security Fee of up to $10 per round-trip. Seats are limited, and may not be available on all flights and dates. A passenger facility charge of up to $18 per round-trip is not included in fares. A photo I.D. required for flight check-in.