NYTimes.com Article: Northwest Chief Rules Out Starting a Low-Cost Airline

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Northwest Chief Rules Out Starting a Low-Cost Airline

December 4, 2003
 By KEN BELSON and MICHELINE MAYNARD





TOKYO, Dec. 3 - As traditional airlines obsess over the
threat posed by low-cost carriers like Southwest Airlines
and JetBlue, the chief executive of Northwest Airlines,
Richard H. Anderson, has ruled out starting one.

In a rebuttal of Northwest's closest rivals, Mr. Anderson
on Wednesday warned that major airlines would cannibalize
their existing businesses if they fly discount carriers on
similar routes. Though they may pick up customers at
cheaper fares, it will be at the peril of business on the
mainline air carrier, he said.

Mr. Anderson said he would focus instead on lowering the
price of tickets at Northwest, the nation's fourth-largest
airline, by cutting labor and infrastructure costs.

"We believe that we need low costs across our networks and
Northwest has no intention of and has never had at one time
or another contemplated or started a low-cost carrier," he
said in an interview here, where he has come for a meeting
of the International Air Transport Association.

Further, he said, airlines are creating complications for
themselves by trying to apportion landing slots, aircraft,
terminal space and the personnel needed to run the new
carriers. Government regulations require each airline to
have a specific rank of senior managers for separate
operations, he said, and duplicating those layers of
management will drive up costs at a time when the
struggling carriers can ill afford it.

"It's very hard to define which part of your existing
business you are going to carve out" to make a low-cost
carrier, Mr. Anderson said. "Do you apportion the overhead
to the mainline airline and just a little to the low-cost
airline? What do you do at an airport where you are both
operating?"

Mr. Anderson's position is in sharp contrast to some of
Northwest's rivals. Delta Air Lines, UAL's United Airlines
and other major carriers have started or have said they are
planning to start low-cost alternatives.

Delta's low-fare airline, called Song, began flying in the
spring, mostly on the Eastern seaboard; United's
long-awaited low-fare carrier, Ted, will start next year,
mostly in the West .

Executives at AMR's American Airlines have also said they
are studying whether to start a low-fare operation. Only
Continental Airlines, which is lined with Northwest in a
code-sharing plan, has said it would not pursue one, after
failing with Continental Lite a few years ago.

The rush of start-ups comes as a number of low-cost
competitors are expanding throughout the United States.
Southwest plans to start service to Philadelphia in
February, while JetBlue has ordered a number of new jets.
Meanwhile, Atlantic Coast Airlines, which had operated as
United Express along the East Coast, has said that it will
begin a new airline, Independence Air, at Dulles
International Airport near Washington next year.

Though business travelers have benefited from the growth of
low-cost carriers, Kevin Mitchell, the chairman of the
Business Travel Coalition, said he liked Mr. Anderson's
approach.

"He's making a lot of sense," Mr. Mitchell said. "When you
throw this low-fare carrier operation out there, you give
your labor unions a false hope that this is the silver
bullet. It prevents labor and management from getting on
with the cost-cutting that needs to be done across the
airline."

Northwest, which is based in Minneapolis, is "pressing
ahead" in its effort to win concessions from labor unions
and to cut labor costs by $950 million, Mr. Anderson said,
but he declined to elaborate.

Northwest's resistance to starting a low-cost carrier does
not seem to have harmed its profits. It earned $42 million
in the third quarter, after posting a $46 million loss for
the period a year earlier.

Ken Belson reported from Tokyo for this article and
Micheline Maynard reported from Detroit.

http://www.nytimes.com/2003/12/04/business/04air.html?ex=1071546652&ei=1&en=2eea70ec169f2a9d


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