SF Gate: Austrian national carrier to changes its name

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This article was sent to you by someone who found it on SF Gate.
The original article can be found on SFGate.com here:
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inancial1610EDT0251.DTL

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Tuesday, September 16, 2003 (AP)
Austrian national carrier to changes its name



   (09-16) 13:10 PDT VIENNA, Austria (AP) --
   Austrian Airlines said Tuesday that it is shortening its name to
"Austrian" as part an attempt to modernize its image and become more
competitive.
   The head of the national carrier, Vagn Soerensen, also announced that
Tyrolean Airlines, a smaller airline that also belongs to the Austrian
Airlines Group, would be renamed "Austrian Arrows."
   The third member of the group, Lauda Air, would keep its name, the compa=
ny
said.
   The name changes are meant to rejuvenate the group's image as part of a
larger effort to become more competitive, the Austria Press Agency
reported, citing company officials.
   The name changes will be accompanied by changes to the airlines' logos --
an attempt to make them appear more dynamic, the company said.
   By 2005, all 87 of the group's planes will have been changed -- repainted
and the interiors redone -- to reflect the changes.
   The airline earlier this month issued a profit warning for 2003,
indicating that it will post a net loss for the full year.

On the Net:
   Austrian Airlines, www.aua.at.

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Copyright 2003 AP

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