Re: An ERJ here, an EMB there...

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Leave it to Marketing to foul everyone up long after the designations were
assigned to each aircraft type.  I'm sticking with the type certificate of
EMB-whatever.

Jose Prize
Fan of confusion

In a message dated 8/14/2003 5:05:30 AM Eastern Daylight Time,
fubar@xxxxxxxxxx writes:

> Subj: Re: An ERJ here, an EMB there...
>  Date: 8/14/2003 5:05:30 AM Eastern Daylight Time
>  From: <A HREF="mailto:fubar@xxxxxxxxxx";>fubar@xxxxxxxxxx</A>
>  Reply-to: <A HREF="mailto:AIRLINE@xxxxxxxxxxxxxxxxx";>AIRLINE@xxxxxxxxxxxxxxxxx</A>
>  To: <A HREF="mailto:AIRLINE@xxxxxxxxxxxxxxxxx";>AIRLINE@xxxxxxxxxxxxxxxxx</A>
>  Sent from the Internet
>
> Gentlemen,
>   Although the Embraer web site does indeed employ the marketing
> designations ERJ 135, ERJ 140, ERJ 145 and Embraer 170, I do wish to make
> clear that the company designation for these airplanes is EMB-135, EMB-140,
> EMB-145 and EMB-170. It's a pity that I can't attach a page from the pdf.
> file versions of the EMB-135BJ, EMB-145LR and EMB-170 Aircraft Operations
> Manual or Aircraft Flight Manual. But I guess that a visit to the FAA TC
> page might proveenlightening....
>
> Moreover, I also wish to point out that Embraer's marketing department is
> somewhat finnicky when it comes to designating the company's products. I
> remember quite well for being mildly chastised for writing 'ERJ-145" when
> the correct form is "ERJ 145" as of September of 1999. It's a pity that
> marketing and press relations forgot to issue a circular memo...
>
> The 70-seat aircraft's situation is even worse insamuch as it was designated
> by the marketing department as ERJ-170, then ERJ 170 and now the current
> Embraer 170. However, despite polite entreaties (that later developed into
> dire warnings of coming fire and brimstone), the company's operational
> engineering division and flight test department flipped the proverbial
> finger to the marketing department on the EMB- vs ERJ issue. After all, who
> is going to foot the bill to change all the Aircraft Flight Manuals,
> Aircraft Operations Manual, Standard Operational Procedures Manuals,
> CD-ROMs, Type Certificates and what have you?
>
> But I suppose that the entire situation is somewhat analagous to the correct
> spelling of the word raccoon. It can be spelled "raccoon" or "racoon" - but
> I suppose that for that small, tree-climbing, carnivorous mammal it won't
> make the slightest difference if its name carries a "c" or a double "c". It
> will still remain a small, tree-climbing, carnivorous mammal of the genus
> Procyon lotor.
>
> Hence, I guess that using ERJ or EMB is very much a question of preference.
>
> Jackson Flores
>

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