NYTimes.com Article: Even After SARS, Airlines Suffer on Asian Routes

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Even After SARS, Airlines Suffer on Asian Routes

August 12, 2003
 By EDWARD WONG






SAN FRANCISCO, Aug. 11 - The disease had run its course, as
far as Peter Chu was concerned.

Sure, the respiratory illness known as SARS had sowed fear
throughout Asia in the spring. But Mr. Chu was now
determined to take his wife, Rose, and 4-year-old son,
Michael, back to Taiwan for a visit.

"They haven't found a new SARS patient," said Mr. Chu as he
and his family waited at San Francisco International
Airport on a recent afternoon for a flight to Taipei on EVA
Airways, the Taiwanese airline. "So we think there will be
no effect on us."

But not everyone shares his bravado. Mr. Chu, who moved
here three years ago to work as a loan officer for a Taiwan
bank, said his older brother and two co-workers had
canceled their annual trips back to Taiwan.

The summer season is usually the peak period for
trans-Pacific travel, when immigrants visit friends and
family and tourists flood streets from Beijing to Bangkok.
But the region remains far more depressed in terms of air
travel than any other part of the world. Passenger traffic
plummeted on lucrative trans-Pacific routes at the height
of the SARS scare in April and May. It has recovered
somewhat - monthly traffic numbers are no longer as far
below last year's figures as they once were - but travel
across the Pacific continues to lag travel in all other
regions.

What's more, the Bush administration's decision on Aug. 2
to bar many passengers from catching connecting flights in
the United States without having to get entry visas will
cut into another source of revenue for some airlines.
Industry experts said flights that would be most affected
are those passing through this country on trips between
Asia and Latin America. Passengers unwilling to go to the
time and expense of obtaining a United States visa will
probably catch flights that connect through other
countries, like Canada.

The Air Transport Association, the industry's main trade
group in the United States, estimated that travelers
connecting through this country under two programs giving
them permission to enter without visas accounted for $150
million of revenue last year. While that is less than 1
percent of total industry revenue, the figure will
undoubtedly decline just as airlines are scrapping for
every dollar they can find.

In addition, rising anti-Western violence in parts of Asia,
illustrated by the bombing of a Marriott hotel in Jakarta
last week, will continue to scare off some tourists.
Business travelers are not returning as quickly as airlines
hoped, and some who had canceled trips during the SARS
scare could decide now that they can continue to substitute
telephone or videoconferencing for face-to-face meetings.

Though traffic numbers have shown some improvement lately,
much of this travel was stimulated by cutthroat deals on
plane tickets, so revenue will continue to lag.

"Tickets to Taiwan are usually $700 round trip," said
Jennifer Wong, a 37-year-old loan consultant also waiting
to catch the EVA Air flight here with her two children.
"This year, I got a $540 ticket from a travel agent in San
Jose. Some friends got deals with hotel stays."

Trans-Pacific traffic in July for the major United States
airlines was down 13 percent compared with the month last
year, said John Heimlich, an economist for the Air
Transport Association. That was a far larger drop than the
systemwide decrease of 2 percent, though it was an
improvement over the decline of about 40 percent at the
height of the SARS scare.

"At this point, it's as much general malaise as it is
residual effects of SARS," Mr. Heimlich said.

United Airlines, which relies on Asia travel for nearly a
fifth of its revenue and uses San Francisco as its
trans-Pacific gateway, reported that its Pacific traffic in
July was down 22.1 percent from a year ago. That is a
significant improvement over April and May, but still much
worse than its 5.7 percent system-wide decline.

Richard H. Anderson, chief executive of Northwest Airlines,
which is United's main American rival on trans-Pacific
travel, said he expected a double-digit decline in
passenger boardings in August.

"While we've seen recovery, it's difficult to see
significant recovery at this point from SARS," Mr. Anderson
said.

The summer months "are typically the strongest travel
months," he added. "But the booking period for June, July
and August was right in the middle of SARS."

Mr. Anderson said he believed that the real problem with
the Pacific slump was the stagnating Japanese economy. He
predicted that a true resurgence in travel would not happen
until that country recovered. For now, he said, Northwest
will reduce capacity by using smaller aircraft, a practice
it began during the SARS scare.

The airline has also reduced capacity by offering fewer
flights on some routes. Between its hub in Minneapolis and
Tokyo, for example, it is operating 7 flights a week
instead of 10. It has stopped flying between Osaka, Japan,
and Honolulu altogether. "We're not to where we were by any
measure," Kurt Ebenhoch, a Northwest spokesman, said of the
Pacific service.

Foreign airlines are among those hardest hit by the summer
travel slump. The International Air Transport Association,
the largest trade group for overseas airlines, said last
week that preliminary June traffic numbers showed a 35.8
percent drop for the Asia-Pacific region from a year
earlier. Worldwide, traffic is down 11.8 percent.

Because air fares around the world - and especially those
to Asian destinations - are so low, any increase in traffic
will not mean a proportional increase in yield, or revenue
per passenger for each mile or kilometer flown.

"Even the most optimistic scenario for a robust traffic
recovery will not see yields returning to normal for some
time," Giovanni Bisignani, chief executive of the
International Air Transport Association, said last week in
a speech in Hong Kong.

It was appropriate that Mr. Bisignani was spreading words
of caution while in Hong Kong. Travelers shunned the city
after SARS cases surged there in the spring. Last week,
Cathay Pacific Airways, the airline based in Hong Kong,
said it lost $159 million in the first six months of the
year on revenue of $1.6 billion - its worst half-year
performance ever. It parked 22 planes during the SARS scare
and has kept four of those on the ground. The airline has
returned to a normal schedule on many routes, but offers
only half as many nonstop flights between Los Angeles and
Hong Kong.

Cathay is one of several airlines offering deep discounts
on tickets to Asia. Earlier this summer, it was selling its
All-Asia Pass - a round-trip ticket from the United States
to Hong Kong and onward to as many as 17 cities - for $699,
down from $999. In July, the airline offered a $499
round-trip fare between the United States and Hong Kong.

Singapore Airlines has also cut rates. In mid-May, it began
offering a $599 round-trip fare from North America to
Bangkok and Bali, with a five-night stay in a five-star
hotel.

While such sales have spurred travel among bargain-hunting
vacationers, they have done little to get the most
profitable passengers, business travelers, back on the
planes. "The higher end has been slower to respond, with
first-class being the most sluggish," said James Boyd, a
spokesman for Singapore Airlines.

Airlines, meanwhile, are groping for a way to retain
foreign travelers who pass through the United States on
their way to other countries - for example, someone
changing planes in Los Angeles while flying from Tokyo to
Toronto. Before Aug. 2, these travelers did not need a visa
from the United States. Now, because of suspicion that
terrorists could use this exemption to enter the country
illegally, travelers who would usually need a visa to visit
the United States have to go to a consulate or embassy
abroad for a face-to-face interview to get a visa for their
brief stop. That could lead foreign passengers to book
flights that connect through other countries instead, or
cancel their trips altogether.

Such travelers accounted for only 0.3 percent of the total
revenue of $56 billion among major United States airlines
last year, according to the Air Transport Association. But
Mr. Heimlich, the industry economist, noted that "it's
another 0.3 percent you have to make up for in cutting
expenses."

Mr. Anderson, the Northwest chief executive, estimated that
his airline would lose millions from the suspension of the
programs.

What's more, the change may hurt airports, as restaurants,
gift shops and other concessionaires lose the money that
such travelers would have spent while in transit.

Mary Jersin-Shammas, a spokeswoman for Cathay Pacific, said
her airline had to reroute a resident of Mexico who was
scheduled to fly back from Hong Kong to Mexico City via Los
Angeles. The man was instead booked on a flight going
through Vancouver, she said.

Terry Trippler of Cheapseats.com, an online travel
merchant, noted that United Airlines runs flights between
Hong Kong and Mexico City with a stop here. Passengers
wanting to fly between those cities without having to get a
visa just to connect could book a Hong Kong-Mexico City
flight on Air France that goes through Paris, he said.

"I've been in the business for 35 years, and we've always
had transit without visa," Mr. Trippler said. "Then it
changed in two hours. I know they've made a lot of
mistakes, but these poor network carriers are just getting
hit every time they turn around."

So how much worse can it get? Some scientists are
predicting there could be a resurgence of SARS this fall or
winter.

http://www.nytimes.com/2003/08/12/business/12AIR.html?ex=1061695343&ei=1&en=8a8008dd91d81205


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