Delta Air Lines to Test Enhanced Baggage Tracking Technology

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Delta Air Lines to Test Enhanced Baggage Tracking Technology

New cutting-edge technology to track customers=92 bags throughout Delta=92s=
=20
operation ATLANTA, June 18, 2003 =96 Delta Air Lines (NYSE: DAL) today=20
announced that as part of its continuing effort to serve customers more=20
effectively, the carrier is pursuing innovative ways to track passenger=20
baggage through Radio Frequency Identification (RFID) technology. Delta=20
plans to test RFID on selected flights from Jacksonville, Fla. through its=
=20
Atlanta hub this fall, in coordination with the Transportation Security=20
Administration (TSA).

RFID technology uses radio signals, broadcast from readers, to send and=20
receive information from programmable memory stored on a small chip=20
embedded in the passenger=92s bag tag. The unique information will provide=
=20
Delta with enhanced tracking capabilities for passenger luggage and air=20
cargo shipments. =93We are always seeking new ways to use technology to=20
improve customer service,=94 said Rob Maruster, director-Airport Customer=20
Service Strategy, Planning and Development. =93By using RFID, we can further=
=20
improve our baggage handling, provide real-time baggage updates, and=20
provide better, faster and friendlier service.=94

The 30-day test will involve more than 40,000 900MHz disposable tags=20
provided by Matrics of Columbia, Md. and SCS Corporation of San Diego,=20
Calif. and will be conducted in coordination with the TSA. Other partners=20
in the test include FKI Logistex, Moore Wallace Inc. and the Jacksonville=20
Airport Authority. =93This test will detect and track the bags throughout=
 the=20
handling process and will provide the basis for future system installation=
=20
opportunities,=94 said Pat Rary, manager-Baggage Planning and=20
Development.  RFID is only the latest in a series of initiatives launched=20
by Delta to improve the travel experience for its customers. Delta is=20
adding more than 400 additional kiosks this year, bringing the total to=20
more than 800 kiosks throughout its domestic system.

Today, with 670 kiosks in 81 airports, combined with a complete=20
transformation of airport lobbies, Delta has dramatically lowered customer=
=20
check-in times.  Delta is also adding more than 440 industry-leading Delta=
=20
Direct remote phones that will quickly connect customers to a dedicated,=20
remote reservations agent who will handle complex ticketing changes and=20
transactions. Customers who use the phones will be able to obtain their=20
boarding passes from a printer located on or adjacent to the phone banks.=20
Delta airport agents, working in a new role, will greet passengers at=20
concourse entrances and demonstrate the new tools.

Delta Air Lines, the world=92s second largest airline in terms of passengers=
=20
carried and the leading U.S. carrier across the Atlantic, offers 5,605=20
flights each day to 440 destinations in 79 countries on Delta, Song, Delta=
=20
Express, Delta Shuttle, Delta Connection and Delta=92s worldwide partners.=
=20
Delta is a founding member of SkyTeam, a global airline alliance that=20
provides customers with extensive worldwide destinations, flights and=20
services. For more information, please go to delta.com.

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