NYTimes.com Article: Airbus Hopes Orders Prove Boeing Wrong About Big Jet

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Airbus Hopes Orders Prove Boeing Wrong About Big Jet

June 19, 2003
By EDWARD WONG






LE BOURGET, France, June 18 - So, how big is the market for
giant new jetliners with 500 or more seats? Forecasting
that only about 320 would be sold over the next two
decades, Boeing decided not to develop such an aircraft.

But Airbus plunged ahead with its A380, and the pace of
orders so far has the company crowing about its investment.


Airbus said today at the Paris Air Show that it had reached
agreement with Korean Air Lines to deliver five A380's.
That agreement and a 21-plane order from Emirates Airline
that Airbus completed on Monday brings the number of A380's
ordered so far to 129, including 13 orders that are not yet
final.

The A380 is still three years away from entering service,
and Airbus does not even have a prototype to show yet.
Instead, it flew other model jets in here this week and had
cabin mockups of smaller jets in an exhibition hall at the
air show. Airbus plans to give a flight demonstration of
the A380 at the next air show to be held here, in 2005.

Even so, interest in the aircraft has been substantial
outside the United States, especially in Asia. Singapore
Airlines placed the first order in 2000, and will take
delivery of the first jet off the assembly line in 2006.
Emirates is the largest customer, with 43 on order,
followed by Lufthansa, which has agreed to buy 15.

Airbus and Korean have not signed a contract on the latest
order, which includes an option for three more A380's. They
have reached a memorandum of understanding, and the order
will be completed within a few months, said John Leahy, the
head of Airbus's civil aviation arm.

The list price for the five planes is $275 million apiece,
or $1.375 billion in all. Commercial aircraft are generally
sold at a discount from the list price, and manufacturers
always decline to give the actual sale price. Korean's five
A380's are scheduled to be delivered from late 2007 to
2009.

Industry analysts have said that the A380 might prove most
popular with airlines operating in Asia and across the
Pacific, where large numbers of passengers travel on
long-haul routes through a few very busy hubs. Mr. Leahy
said that Korean would probably set up its A380's with
roughly 550 seats each and fly them between its base in
Seoul and Los Angeles, New York, London, Paris and
Frankfurt.

"It's a huge operator of the 747 fleet around the world,"
Mr. Leahy noted. The 747, which is built by Boeing, seats
about 400 and is the biggest plane now available for
passenger service. Korean's A380 order is a "vote of
confidence," he said.

Executives from Korean Air were not at Airbus's morning
news conference at the air show. Instead, Cho Yang-ho, the
chief executive, said in a written statement, "Our decision
to purchase the A380 aircraft meets our strategy to
reinforce Inchon International Airport as the strongest hub
in Northeast Asia."

Airbus is a joint venture of BAE Systems and the European
Aeronautic Defence and Space Company.

In addition to deciding not to develop a jetliner much
bigger than its largest 747, Boeing has shelved plans for a
smaller but much faster jetliner that it hoped to develop.
Boeing feared that it would not be able to sell enough of
either type of new jet to repay development costs.

"I don't think we're going to see a new, significantly
larger airplane from Boeing, because the market is
relatively small," Alan Mullaly, head of Boeing's
commercial aviation arm, said today.

Customers are still buying Boeing's current product line.
On Monday, Korean Air reached a memorandum of understanding
with Boeing to take delivery of seven 777's and two
747-400's, planes with list prices totaling $1.5 billion.

If Boeing's market forecast is accurate, then Airbus has
already booked orders for 40 percent of the number of
A380's that Boeing thought it could sell in 20 years. Mr.
Leahy of Airbus scoffed at Boeing's pessimistic forecasts.
But when asked to give Airbus's own 20-year prediction, he
demurred, and said instead that there would be demand for
more than 1,500 planes of 400 seats or more - a much
broader category that includes 747's and other planes as
well as the A380.

Tom Downey, a Boeing spokesman, said his company foresaw
demand of more than 900 planes in that category. To serve
it, he said, Boeing is studying ways to upgrade the 747
with more efficient engines, more lightweight composite
materials and perhaps as many as 450 seats.

As travel has slumped, many airlines and leasing companies
have parked 747's in the desert because their size makes
them difficult to redeploy to smaller routes or airports.
Industry experts say the A380 is even more limited in how
and where it can be used, while midsize planes like
Boeing's 777 or the Airbus A340 are more easily shuffled
around.

Hossein Amir-Aslani, head of the airline and aerospace
group at J. P. Morgan Chase, said at a meeting in Paris
that there was a real question of how many airlines that
have ordered A380's will actually take delivery of all of
them on time.

During the recent fear over severe acute respiratory
syndrome, or SARS, the potentially deadly disease, Airbus
found itself having to permit 31 planes to have their
delivery deferred or to be paid for on more lenient terms,
Mr. Leahy said. None of the deferrals exceeded a year, he
added.

No commercial airline in the United States has yet ordered
an A380. Mr. Leahy said that Airbus was hoping to sell some
to Northwest Airlines, which has extensive Asian and
Pacific service. United Airlines serves the region as well,
but it is operating under bankruptcy court protection and
is unlikely to buy any A380's at the moment.

http://www.nytimes.com/2003/06/19/business/worldbusiness/19JETS.html?ex=1057028997&ei=1&en=a4178777fe5ebad8


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