Airline industry slowly begins to bounce back

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Airline industry slowly begins to bounce back
By Dan Reed and Barbara De Lollis, USA TODAY

The nation's besieged airlines bottomed out in March and April, and are=20
bouncing back =97 though not very high. Chastened by past predictions of=20
recovery that were way off, few in or around the airline business are ready=
=20
to declare a recovery just yet. But results from May that have been=20
announced so far include several modestly positive traffic and revenue=20
surprises. Continental Airlines, the only big airline that gives monthly=20
guidance on revenue performance, said its revenue per seat mile was up 1%=20
to 3% vs. May 2002. That's not much, but compared with April's 1.1%=20
decline, it is a significant jump.

American Airlines, the world's largest carrier, said Tuesday=20
"better-than-expected systemwide traffic for May" drove its load factor, or=
=20
percentage of filled seats, up 4.1 percentage points from a year ago to=20
73.7%. Passenger traffic was down 4.8% in May. But capacity was down 10.1%.=
=20
In a report Tuesday, Deutsche Bank analyst Susan Donofrio said the worst=20
has passed for the airlines. The airline stocks she follows are "on track=20
to either meet or beat (earnings per share) expectations for the June=20
quarter." Delta CEO Leo Mullin, speaking at a conference in Washington on=20
Monday, warned against too much optimism. A true "uplift" isn't likely=20
until mid- or late 2004, he said. Still, anecdotal evidence supports the=20
idea that a modest, fragile recovery has begun. "All the vital signs, which=
=20
include advance bookings, load factors and average fares, all seem to be=20
moving in ever-so-slightly the right direction," says Jonathan Ornstein,=20
chief executive of Mesa Airlines, a large regional carrier.

Ron DiLeo, chief operating officer of Rosenbluth International's corporate=
=20
travel business, says his mega-agency's ticket sales have risen each week=20
since the war ended and are now up 15% to 20% from the low point. "It's=20
more than a blip," he says. "It's directly related to pent-up demand for=20
travel. I don't know of a CEO or COO on the planet that's not driving=20
growth aggressively."  An Accenture survey of 1,600 business travelers due=
=20
out today says 81% plan to travel as much or more during the rest of the=20
year as they have thus far. About 41% fell into the "will travel more=20
category," up from 35% in the last such survey six months ago. "Business=20
travel is on the increase, and the economy is in fact starting to get a=20
little better," says Julian Sparkes of Accenture. "People are less=20
concerned about geopolitical and SARS-related issues." But it's a modest=20
improvement. "Nobody's opening up the champagne yet," he says.

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