'Coffee, Tea or Me?' back from wild blue yonder of '67

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'Coffee, Tea or Me?' back from wild blue yonder of '67
By Ayesha Court, special for USA TODAY

20th Century Fox  'Stewardesses' are back in vogue: Flight attendant=20
Gwendolyn (Jeri Ryan) makes a date in the retro romp Down With=20
Love.  Believe it or not, flying on commercial airlines 35 years ago was=20
boffo. If you're sitting in a cramped seat eating your stale pretzels,=20
think back to when chateaubriand was carved seat-side. In coach. If you're=
=20
having a hard time wrapping your mind around that, proof has just hit the=20
shelves in the reissued 1967 pulp classic Coffee, Tea or Me?: The=20
Uninhibited Memoirs of Two Airline Stewardesses by Trudy Baker and Rachel=20
Jones with Donald Bain (Penguin, $13).

The book, which sold 1 million copies, inspired three sequels (which sold=20
more than 5 million copies), a successful made-for-TV movie and a porn=20
film.  Coffee's reincarnation is part of a trend, says Stephen Morrison,=20
senior editor at Penguin: "This seems to have become the year of the=20
stewardess with '60s 'stews' appearing in Catch Me If You Can and Down With=
=20
Love."  Even more than those movies, Coffee captured life as it used to be.=
=20
It hasn't been re-edited to reflect changes in society. The retro-'60s tone=
=20
is offensive to gays and women =97 something Bain is well aware of. "There's=
=20
so much politically incorrect in there. If I wrote it today =97 I wouldn't=
=20
even dare." One chapter, for example, is called "They Looked So=20
Normal."  But traveling had a lot more glitz. "It was exciting every time I=
=20
got on a plane," says Bain, who wrote the book using his experiences=20
working with airlines and as a frequent flyer.

In the 1960s and early '70s, beautiful women lined up for the chance to=20
become jet-setting stewardesses. Before women's liberation, the chance for=
=20
young ladies to live independently, travel and meet men was rare.  Being a=
=20
stewardess ranked up there with being a model or actress. "People looked at=
=20
you with a certain amount of envy because you were part of an industry that=
=20
was glamorous and mysterious," says Patricia Friend, international=20
president for the Association of Flight Attendants and a former stewardess.=
=20
In exchange, stewardesses played by the airline rules. "The airlines were=20
selling sex, and the stewardesses were content to be part of that," Bain=20
says.  Braniff Air's slogan "We really move our tails for you" and its "air=
=20
strip" stewardess uniforms =97 meant to be taken off layer by layer during=
=20
the flight =97 were the kind of double-entendres that would have made James=
=20
Bond proud. Other airlines hiked up skirts and tightened uniforms, years=20
before the summer of love.

Crews built a carefree camaraderie. Playing practical jokes on each other=20
was common =97 putting ammonia in the safety demonstration mask, for=20
instance. (You'll have to read the book to find out what the "manual=20
flushing procedure" is.)  Life on the ground was just as friendly as the=20
skies. All-night parties, bedding pilots or men met on flights, heavy=20
drinking and stews living eight to an apartment told a story of a whole new=
=20
generation of swinging ladies doing what they wanted.  Bain also detailed=20
the rigors of stewardess school (half flunked out), drunken passengers who=
=20
pinch, pilots who play tricks and ill-mannered children. Nowadays, Friend=20
says, the traveler's challenges are more formidable. You "grit your teeth=20
and hope for the best." Which makes some long for days gone by. With=20
nostalgic hits like Hairspray playing on Broadway, could it be time for=20
another adaptation of Coffee? Says Bain: "I think it would make a wonderful=
=20
retro musical."

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