Airport clubs are looking at offering food for sale

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Airport clubs are looking at offering food for sale
By Barbara De Lollis, USA TODAY

Some airlines suspect the best way to frequent fliers' hearts is through=20
their stomachs. American Airlines for the first time is offering food for=20
sale in six of its airport Admirals Clubs, where only snacks have been=20
served in the past. Other airlines are considering selling food in their=20
airport clubs, too. The US Airways Club, already selling food at its=20
Pittsburgh airport clubs, will expand its test next month. United Airlines=
=20
is studying the idea of selling food in its Red Carpet Clubs. (Related=20
story: Airlines experiment with selling fancy fixings)  Frequent flier=20
Suzanne Hoffman, a Chicago sales executive, recently bought sandwiches at=20
American's Chicago and New York JFK clubs. Although she found the food=20
"less than fresh," she praises American for offering reasonably priced,=20
gourmet-style sandwiches that she can eat with one hand while continuing to=
=20
work. The food can also be packed to go.

The venture has the potential to be a moneymaker, she says, because many=20
people arrive at the airport with enough time to eat; some don't like=20
food-court offerings; and many would rather not leave the clubs' quiet=20
environment to hunt down food. "There is an opportunity for the Admirals=20
Clubs to make some money off the people waiting there," Hoffman says.=20
American, the nation's largest airline, is selling food in Admirals Clubs=20
at its six biggest airports as part of a 90-day test. The clubs at its=20
three hubs =97 Dallas/Fort Worth, St. Louis and Chicago =97 are selling=20
breakfast and lunch/dinner meals, while the clubs at New York JFK, Boston=20
and Los Angeles are offering sandwiches for $7 or $8, spokeswoman Laura=20
Mayo says.

Fliers have the most choices in Dallas, St. Louis and Chicago. For=20
breakfast, they can buy a bagel and fruit or a ham-and-cheese croissant and=
=20
fruit for $5.99. For lunch or dinner, there's a chicken Caesar salad,=20
Oriental chicken salad, fruit plate with cheese, ham-and-cheese hoagie or=20
smoked turkey on focaccia bread for $7.99. Soft drinks and juice are still=
=20
available at no charge. "So far, customers like it because they may not=20
have time to go down to the concourse level to purchase food," Mayo says.=20
Gate Gourmet, the caterer that prepares the food, says the dishes have been=
=20
selling well. On July 1, US Airways' clubs in Philadelphia and Charlotte=20
will begin selling items like breakfast muffins, salads and sandwiches to=20
go. Complimentary snacks and drinks will still be available. While US=20
Airways last week announced it would sell meals on flights longer than=20
about two hours, frequent flier Michael Loguercio says he'd rather buy food=
=20
in the club, where he can relax.

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