Running a airline..

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I am wondering if anyone has ever tried to run an airline where you
don't schedule specific flights at specific times?

For example, an airline would sell you a ticket to transport you from
point A to point B, on a certain day, with departure after a certain
time, and arrival before another.

Then, depending on the actual loads, dynamically allocate aircraft to
fly specific routes, as needed.

Whereas today, a routing between YVR and ATL might be on three separate
planes (through SEA and DEN), the # of tickets sold between those two
cities might justify a single CRJ making the jump with a fueling stop
in Minneapolis. Another day, the best routing would be use an A319.
Other days, not even a direct flight at all.

Aside from some of the obvious logistical problems about scheduling
ground crews, could it work?

Obviously airlines with the A320 family planes practice a bit of this
already by swapping 319/320s as demand warrants, but what about at a
much larger scale?

Matthew

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