NYTimes.com Article: American Reining In Frequent-Flier Plan

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American Reining In Frequent-Flier Plan

April 9, 2003
By EDWARD WONG






American Airlines is raising the number of miles that
members of its frequent-flier program need to accumulate
before the miles can be redeemed for certain kinds of
tickets. The required miles for those tickets will go up as
much as 25 percent.

The mileage increase, to take place on May 1, applies to
seven kinds of free tickets that can be used for travel
within the United States and Canada or between North
America and Hawaii. It is sure to annoy business travelers,
and it comes at a time when such travelers are already
shunning many big airlines because of their complex fare
structures and relatively high fares on tickets not bought
in advance. American, the world's largest airline, is
struggling to cut costs during the industry's worst
downturn.

Laura Mayo, a spokeswoman for American, said the company
decided to raise the required mile total because American
wanted to match the higher mileage requirements at
competitors. But American's two largest rivals, United
Airlines and Delta Air Lines, will actually have lower
mileage requirements for many comparable tickets once
American raises its requirements.

American, a unit of the AMR Corporation, has 45 million
members in its frequent-flier program, the most of any
airline. United, a unit of the UAL Corporation, is second,
with 40 million members. Delta's program has 33 million
members.

American laid out the increased requirements in a chart
included in a mailing this week to program members. Ms.
Mayo said the company had been trying to inform members of
the increase for several months and had printed an
announcement in a newsletter sent in October.

In some cases, the miles required for a free ticket will
increase by as much as 25 percent. For example, the number
of miles needed to obtain a relatively unrestricted ticket
in coach class for travel within the United States or
Canada, known as an anytime ticket, will increase to 50,000
from 40,000. United requires 40,000 miles for that type of
ticket. Delta requires 50,000 miles.

That kind of ticket is not restricted by the number of
seats set aside on a flight for frequent-flier redemption
tickets. Each plane has a reserved number of frequent-flier
seats and that number changes constantly, depending on what
the flight is and how the flight fills up in the weeks,
days and hours leading up to departure.

Frequent-flier programs generally have two types of tickets
- one that requires fewer miles but is restricted to the
reserved number of seats, and another that requires more
miles but can be bought anytime as long as there is an open
seat in that cabin. (These two types are available for both
coach and business-class cabins, but will always require
more miles in business class.)

American will now require 45,000 miles instead of 40,000
miles for a business-class capacity-restricted ticket -
known as a PlanAAhead ticket in its program - for travel
within North America. United and Delta both require 40,000
miles for such tickets. United requires 60,000 miles for a
first-class restricted ticket on the handful of three-class
planes it uses on domestic routes.

For flights from North America to Hawaii, American will now
require 75,000 miles instead of 60,000 miles for
capacity-restricted business-class tickets and 95,000
instead of 80,000 for what it calls premium class. United
requires 60,000 and 80,000 miles for those types of
tickets. Delta requires 60,000 miles for both types.

None of this comes as good news for members of American's
frequent-flier program. Many members were already jittery
over the status of American, which has flirted with
bankruptcy once and, industry analysts say, may still have
to seek protection from creditors if it cannot reduce costs
and if the travel slump continues. Travel experts say,
though, that the miles in the program will probably be
preserved even if American goes to bankruptcy court.

Kevin P. Mitchell, president of the Business Travel
Coalition, an advocacy group for business travelers, said
American's move was just one more blow to such travelers.

"I think business travelers pretty much feel nothing
surprises them anymore," he said. "They're angry, they're
frustrated and they're showing it by buying tickets on
low-cost airlines."

Continental Airlines is also increasing mileage
requirements for business-class tickets from North America
to Hawaii. The change will take effect on June 4 and equals
American's increases.

In January, Delta changed its frequent-flier program to try
to encourage travelers to buy more expensive tickets. Its
members no longer earn one mile toward elite status for
every mile flown. Instead, passengers buying high-price
tickets earn one and a half or two times the miles flown
toward elite status, while passengers buying cheaper
tickets earn as little as half the miles flown.

http://www.nytimes.com/2003/04/09/business/09AIR.html?ex=1050897060&ei=1&en=fd11e9cecaf05f69



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