Re: UNITED TO FORM 307 LOW-FARE AIRLINES

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307?  Are they insane?


----- Original Message -----
From: "Bryant Petitt" <skyshirts@yahoo.com>
To: <AIRLINE@LISTSERV.CUNY.EDU>
Sent: Friday, February 28, 2003 5:04 AM
Subject: UNITED TO FORM 307 LOW-FARE AIRLINES


> (from Joe Brancatelli today)
>
> Bankrupt United Airlines says its will dismantle the
> existing carrier and launch 307 separate low-fare
> airlines in its place.
>
> In a business plan filed with the bankruptcy court on
> Wednesday, United envisions dividing the assets and
> employees of the nation's second-largest airline among
> the 307 start-ups, each of which will serve a separate
> geographic area. United's Latin American service, for
> example, will become a new carrier called Macarena.
> United's current European operations will be spun off
> into a new airline called Waltz. On the highly
> competitive North Atlantic routes to London, United
> will create a low-fare carrier called Skiffle.
>
> Domestically, United plans to launch at least 245 new
> airlines. Service from its Denver hub will be
> organized into a new airline called Rocky Mountain
> High. Flights to major urban areas such as New York,
> Chicago and Los Angeles will be organized into an
> airline called Doowop. A new carrier built around
> United's hub at Washington/Dulles will be called
> Sousa.
>
> "I've been looking out the window of my
> company-funded, $18,000-a-month condo on North
> Michigan Avenue and I see the problem clearly,"
> explained Glenn Tilton, United's new chief executive.
> "United is out of touch with the young, hip travelers
> of today. We need to get rockin'."
>
> Speaking at a press conference where he introduced
> Grammy winner Jimmy Sturr as the chief executive of
> Polka, United's new low-fare operation for Ohio,
> Pennsylvania and upstate New York, Tilton rejected
> criticism that the plan was out of touch with
> operational realities and current musical tastes.
>
> "I haven't been in this business almost 180 days
> without learning some hard lessons," he said. "I
> checked this out with my new homey [Delta chairman]
> Leo Mullin and consulted those gear guys over at
> McKinsey. We all agree that this is the kind of
> think-tank palaver that customers want."
>
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