UNITED TO FORM 307 LOW-FARE AIRLINES

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(from Joe Brancatelli today)

Bankrupt United Airlines says its will dismantle the
existing carrier and launch 307 separate low-fare
airlines in its place.

In a business plan filed with the bankruptcy court on
Wednesday, United envisions dividing the assets and
employees of the nation's second-largest airline among
the 307 start-ups, each of which will serve a separate
geographic area. United's Latin American service, for
example, will become a new carrier called Macarena.
United's current European operations will be spun off
into a new airline called Waltz. On the highly
competitive North Atlantic routes to London, United
will create a low-fare carrier called Skiffle.

Domestically, United plans to launch at least 245 new
airlines. Service from its Denver hub will be
organized into a new airline called Rocky Mountain
High. Flights to major urban areas such as New York,
Chicago and Los Angeles will be organized into an
airline called Doowop. A new carrier built around
United's hub at Washington/Dulles will be called
Sousa.

"I've been looking out the window of my
company-funded, $18,000-a-month condo on North
Michigan Avenue and I see the problem clearly,"
explained Glenn Tilton, United's new chief executive.
"United is out of touch with the young, hip travelers
of today. We need to get rockin'."

Speaking at a press conference where he introduced
Grammy winner Jimmy Sturr as the chief executive of
Polka, United's new low-fare operation for Ohio,
Pennsylvania and upstate New York, Tilton rejected
criticism that the plan was out of touch with
operational realities and current musical tastes.

"I haven't been in this business almost 180 days
without learning some hard lessons," he said. "I
checked this out with my new homey [Delta chairman]
Leo Mullin and consulted those gear guys over at
McKinsey. We all agree that this is the kind of
think-tank palaver that customers want."

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