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New tech made big storm less of a mess
By Chris Woodyard, USA TODAY

For four days, United Airlines meteorologists watched the storm that became=
=20
the worst snowstorm in years as it marched east.
By the time it struck last week, United was ready. Activating emergency=20
plans that were being carried out at other airlines, United employees=20
repositioned dozens of planes and crews at airports outside the storm's=20
reach. They alerted 130,000 customers over three days via e-mail, cell=20
phones and pagers. Flight information was accessible on United's Web site=20
and many other travel sites, so travelers could quickly find out if their=20
flights were running, saving long waits on the telephone and needless=20
drives to airports. When the skies cleared, many fliers were already booked=
=20
on new flights without waiting in ticket-counter lines. The storm of '03=20
was unquestionably a nuisance for travelers unable to get where they wanted=
=20
to go. Less appreciated is how an array of technology =97 some of it=20
unavailable even two years ago =97 made this storm a little less aggravating=
=20
before, during and afterward for managers and customers.


It started with scheduling. United's operations managers could see the=20
storm would strike Washington, D.C, on Sunday by the time they held their=20
last conference call on Friday night, says Bill Roy, United's system=20
operations director. Managers decided to let the red-eye flights proceed=20
from the West Coast to the East on Saturday night. The morning flights=20
would operate from the airports likely to take the brunt of the storm:=20
Baltimore/Washington, Washington Dulles and Reagan National. About five=20
planes would be left at each, ready to fly when the weather cleared.=20
Airlines' task of rerouting hundreds of flights was made easier by the=20
latest airline-management software. In a matter of minutes, United managers=
=20
devised a plan to reroute all remaining aircraft away from closed airports.=
=20
It minimized the number of cancellations and maximized the number of=20
passengers that could be carried by what remained of the system. Other=20
software developed in the past couple of years let the airline reroute all=
=20
the pilots and flight attendants so they could meet up with the rerouted=20
planes. "It was a very successful and planned event," Roy says.
Airline scheduling sometimes turned into improvisation. One Delta flight=20
took off an hour early from New Orleans, bound for the Atlanta hub, with=20
whatever passengers that could be rounded up in hopes of beating the storm=
=20
on connecting flights north.
Travelers got ready, too.

American Airlines says it saw a 130% increase in the number of customers=20
signing up for its flight status notification service in the week leading=20
up to the storm, spokeswoman Tracey Frantz says. The service lets customers=
=20
receive automatic updates about their scheduled flight on their cell=20
phones, pagers, home phones or other ways they specify. FlightView, a=20
popular flight-tracking service, saw the biggest surge in usage since the=20
Sept. 11 attacks, says Lorraine Flynn, president of RLM Software, which=20
developed FlightView. It's available at Flightview.com, airline sites and=20
on major travel sites, including USATODAY.com and Travelocity. Last Monday,=
=20
when storm-related cancellations peaked, Northwest Airlines received=20
235,000 hits on its NWA.com site =97 almost quadruple normal volume =97 from=
=20
customers checking flights. Northwest's automated flight-change warning=20
system sent 11,989 notifications to customers' cell phones, pagers and=20
telephones on the Sunday the storm reached Washington, compared with 154=20
the previous Sunday. The system allowed 740 passengers to rebook themselves=
=20
on alternative flights from airport check-in kiosks. An additional 180=20
people who were eligible for compensation for canceled flights printed out=
=20
meal and phone card vouchers at the kiosks over two days.

Delta doesn't have that kind of automated kiosk system, but it did activate=
=20
its bank of 200 reservations agents, who called all the customers they=20
could reach to rebook them on other flights. In the past, when a flight was=
=20
canceled, reservations agents searched for alternative flights one customer=
=20
at a time. Now a computer program can assign new flights to an entire=20
planeload of passengers in a matter of minutes, says Laura Picel, Delta's=20
director of reservations operations. As a result, Delta reservations agents=
=20
contacted passengers from the 2,159 late or canceled flights last week in=20
less time. Though all the new communications technology helps smooth the=20
way for travelers, some caution against relying too heavily on it. Eric=20
Tsuchida, a marketing consultant who had troubles getting out of Amsterdam,=
=20
Netherlands, says a United agent told him by telephone his flight was=20
running =97 at the same time an Internet site showed the flight was=
 canceled.


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