Midwest hoping new planes will cut costs, improve image

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Midwest hoping new planes will cut costs, improve image
By The Associated Press

Midwest Airlines is banking on a fleet of new Boeing 717 airplanes=20
scheduled to start arriving in two weeks to cut its costs and make the=20
airline a stronger competitor in the battered industry. The first of the 25=
=20
new 717s will be delivered Feb. 28, and the rest of the planes will=20
continue arriving through 2005. The 88-passenger 717s will replace the=20
airline's fleet of McDonnell Douglas DC-9s, some of which were built in the=
=20
1960s. The acquisition, costing more than half a billion dollars, is the=20
largest in the company's history. The new planes will help Midwest emerge=20
from the industry's challenges "an even stronger competitor," said Timothy=
=20
Hoeksema, company president and chief executive officer.

The acquisition will cut the maintenance costs and equipment upgrades=20
needed to maintain the older planes. The 717 burns about 25 percent less=20
fuel than the DC-9 =97 a critical point because jet fuel costs 50 percent=20
more than it did a year ago. Aside from saving money, the airline wants to=
=20
new planes to add to its luxury image. Midwest spent hundreds of hours=20
searching for improved leather seats, while keeping its trademark=20
two-by-two seating configuration. Business travelers tested various=20
airplane seats in a "seat show." The seat that was chosen for the 717 comes=
=20
from a German company that makes luxury automobile seats and features a=20
footrest and an adjustable headrest.

Boeing created a cabin ventilation system that offers more control for the=
=20
individual traveler and lower temperatures.
"On 115-degree days in Yuma, Arizona, we are able to turn the cabin=20
temperature down to the point where there's frost on the windows," said=20
Thomas Croslin, Boeing Co. 717 program chief engineer. The 717 cabin is=20
brighter and more spacious than that in the DC-9. It has a raised ceiling,=
=20
pushed-out sidewalls and better overhead storage bins. Foam pads were=20
stuffed in the fuselage to dampen outside noise, after Hoeksema said the=20
plane was too loud. It takes about a month to produce a single 717, with=20
one daily production work shift. The Long Beach, Calif., factory where the=
=20
planes are being made has enough room for nine football fields.

Once assembled, the aircraft is towed across a parking lot to an airplane=20
hangar where 61 gallons of paint are applied from platforms that rise from=
=20
floor to ceiling. Assembly plant workers sign their names to a banner that=
=20
is delivered with the airplane. "There is a lot of personal pride that goes=
=20
into building one of these planes," said Bill Shultz, president of United=20
Aerospace Workers Local 148, which represents the plant's workers.


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