Europe low-cost airlines key in planemaker battle

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Europe low-cost airlines key in planemaker battle

LONDON (Reuters) =97 A $6 billion deal in Europe on Friday underscored the=
=20
lynchpin role Europe's low-cost airlines are playing as commercial aircraft=
=20
makers Boeing and Europe's Airbus battle to be the industry leader. Airbus=
=20
aims to top Boeing for the first time this year with 300 deliveries, but=20
concerns that possible war in Iraq could slow demand for air travel have=20
raised questions about how many planes either will sell. Boeing, which has=
=20
forecast 280 deliveries, got a shot in the arm on Friday with the sale of=20
22 737-800s and options for 78 more to Irish no-frills carrier Ryanair, a=20
sale vital to reaching that number, analysts and industry officials said.=20
"Clearly with just the Ryanair commitment there's a sizeable chunk of our=20
production," Marlin Dailey, vice president of European sales at Boeing=20
Commercial Airplanes, told Reuters. Ryanair's British rival easyJet last=20
October ordered 120 Airbus A319 planes and options on 120 more in a deal=20
worth more than $3 billion. Europe's low-fares market is "one of the=20
largest growth markets in the commercial aviation business," Dailey said.=20
Globally, sales to low-fare carriers are running at 20 to 25% of Boeing's=20
commercial aircraft revenues, Dailey said.

FULL SERVICE STAGNATION
Europe's full-service airlines, like their U.S. peers, are suffering from=20
stagnant growth and oversupply, which has forced more than 2,000 planes=20
into storage worldwide. But low-cost carriers Ryanair and easyJet are=20
posting impressive growth numbers that are driving some of the largest=20
aircraft orders in the industry. Analysts forecast annual growth in=20
Europe's low-fares market of about 25% in coming years, a rate analysts=20
said would fuel further sales. With that kind of growth, Ryanair should=20
have no difficulty in taking delivery over the next eight years of the=20
Boeing planes it ordered, said WestLB Panmure airlines analyst Gert=20
Zonneveld. Low-cost carriers still make up less than 10% of the market in=20
Europe, but they are key drivers of growth because they are creating new=20
routes, often at secondary airports, and use low fares to draw people who=20
don't usually fly. Five airports now serve London, for example, where=20
growth in low-cost carriers is driving calls for expansion. Similarly,=20
low-cost pioneer Southwest Airlines is seen as a bright spot in the=20
otherwise hard-hit U.S. airlines business.

For Boeing and Airbus, the low-cost sector is having a large impact on the=
=20
model mix driving their revenues. These airlines primarily fly smaller=20
planes such as the Boeing 737 and Airbus A319, products key to growth at=20
both plane makers. Boeing Chief Financial Officer Mike Sears on Thursday=20
said smaller planes would make up 80% of deliveries next year. Airbus,=20
owned by European Aeronautic Defence and Space Co NV and Britain's BAE=20
Systems Plc, has delivered four times as many planes in its A320 range than=
=20
larger A330s and A340s. While many of the smaller planes go to full-service=
=20
airlines, those carriers are not generating much demand via their low-cost=
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subsidiaries. Unlike pure low-cost carriers creating a niche at cheaper=20
airports on less competitive routes, full-service companies have lost money=
=20
trying to reproduce the idea using expensive major airports.
KLM Royal Dutch Airlines got out of the low-cost sector on Friday by=20
selling loss-making unit buzz to Ryanair.


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