Airlines try going gourmet, but not for free

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Note last line.


Airlines try going gourmet, but not for free  =

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Wednesday January 8, 6:45 PM EST =


By Meredith Grossman Dubner

CHICAGO, Jan 8 (Reuters) - Goodbye rubber chicken. Hello roast turkey wit=
h fontina and sliced tomato on Italian focaccia bread.

Airline passengers on domestic flights within the United States, having w=
atched regular meal service and most other perks wane since the Sept. 11 =
attacks, may soon get gourmet food on board -- for a price.

Northwest Airlines (NWAC) said on Wednesday it would begin a 30-day test =
sale of food to coach passengers on Jan. 15. America West (AWA) this week=
 debuted a three-week trial, selling food to passengers in its main cabin=
s.

"It's not traditional airline food," Northwest spokesman Kurt Ebenhoch sa=
id.

In a survey, passengers said they would pay about $7 for a cinnamon streu=
sel twist breakfast and about $10 for a turkey club sandwich basket for l=
unch and dinner, LSG Sky Chefs spokesman Larry Meltzer said. LSG, the wor=
ld's largest in-flight caterer, is working with Northwest to provide food=
 from Minnesota-based D'Amico & Sons on its flights.

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"It really indicates that the passengers want some type of meal service, =
and they're willing to pay for it," Meltzer said. "Different airlines may=
 end up with different models."

The tests at Northwest and America West come as bankrupt UAL Corp.'s (UAL=
) United Airlines said this week it was cutting business- and first-class=
 meal service on most domestic flights outside of traditional meal times.=


Food service is one of the perks that most airlines have been forced to c=
ut back or eliminate completely as they struggle to trim costs in the fac=
e of billions of dollars in losses in the last year. Most major carriers =
scrapped meals for coach passengers after the Sept. 11, 2001, attacks.

FREE FOOD STILL UP THERE, JUST NOT MUCH

As a result, caterers have had to develop new strategies.

"Not only have they been hit with less flights and less passengers, but f=
ar less flights where airlines are offering meals," Ebenhoch said. "So th=
ey have quite a bit of excess kitchen, manpower and production capacity a=
vailable to them and have been talking to all of the airlines about ways =
to increase their business and make some use of those facilities."

Northwest still offers free meals in coach class on flights between hub c=
ities and the U.S. West Coast. It serves no-charge meals in business and =
first class on flights of more than two hours around meal times -- simila=
r to most competitors -- and those routes will be excluded from the test.=


Ebenhoch declined to say which routes would be part of the test or detail=
 menu options.

Scrapping food service altogether is too extreme an option, experts said.=


"Airlines are stepping over the line in cutting the food," said Terry Tri=
ppler, airline consultant and president of TerryTrippler.com.

Selling food to passengers who want it, however, may be the compromise ai=
rlines are seeking.

"This is a way to provide a service customers have indicated they would l=
ike to have, but not to increase fares," America West spokeswoman Janice =
Monahan said.

America West's trial -- on up to a dozen flights each day -- offers a sna=
ck for $3 or a chicken Kiev dinner for $10. By the end of the test, Ameri=
ca West plans sales of full hot and cold meals on 10 of its longest route=
s.

A spokeswoman for Gate Gourmet International, one of LSG's main rivals, w=
ould not detail its own strategy.

On long-haul domestic flights, however, passengers can still expect at le=
ast a snack. Most major carriers serve food to coach passengers on flight=
s of more than four hours, while business- and first-class passengers usu=
ally get fed on flights of more than two hours.

Continental Airlines (CAL) remains a holdout, though, serving coach passe=
ngers meals on flights of more than two hours, a spokeswoman said. =



=A92002 Reuters Limited. =


Roger
EWROPS

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