Poor service could be culprit for United's woes

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Poor service could be culprit for United's woes

Since United's bankruptcy filing last week, pundits have looked at every
angle in explaining the airline's financial demise, from reduced corporate
travel to a faulty business model. But, there could be a much simpler
explanation, according to The Wall Street Journal's Scott McCartney. "One
often-overlooked reason for the carrier's downfall may be that, for years,
United hasn't been a particularly good airline," he said in his column,
'The Middle Seat.' He notes that in an industry where "size is supposed to
be everything," United was unable to use its massive route network to lure
customers and ride out the slowdown in the travel industry. Perhaps more
telling is the airline's performance rankings over the past 15 years. Since
the U.S. Department of Transportation began publishing on-time statistics
in 1987, United has cumulatively ranked last among the nine major airlines,
McCartney notes. And for the past five years, United has been either last
or next-to-last in baggage handling. United led the industry in customer
complaints in both 2000 and 2001.


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