The Fall Of National

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In a message dated 11/6/02 7:55:03 PM US Mountain Standard Time,
DZTOPS@aol.com writes:


> OK What killed National?
>
> A low cost carrier in a totally vacation market that is still doing 90%
> plus
> business(las vegas)
> What went wrong?  Not enough money to start up properly? Any ideas?


1) Wrong business model - this wasn't an "airline" as we know 'em, but merely
a plan by hotel owners to to fill a gazillion empty rooms in a low yield
market.

2)  Wrong equipment - too many cheap seats to fill on a B757 to break even.

3)  Wrong competition - LUV and a refocused Cactus left absolutely no room
for an airline catering to bottom fishers.

4)  Wrong timing - it is the economy, stupid!



RT Simpson
Phoenix

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