I think we need to compare apples to apples here people. The Asian carriers mostly fly longhaul routes. I think the level of service makes a bigger difference when you are onboard for 14 hours as opposed to 5. Mark "David W. Levine" wrote: > On Tue, 20 Aug 2002 damiross2@attbi.com wrote: > > > The majors had better learn that it's best to treat ALL > > passengers with good service and not nickle-and-dime > > them to death. > > Research has shown that one customer may tell no one > > about good service but tell 10 or so people about bad > > service. > > The airlines are shooting themselves in the foot with > > the crap they are pulling. > > When there's almost no correlation between service offered and > customer loyalty, why would you offer better service? People may > tell ten people they hated the flight, but when those ten folks all > go to travelocity, take the lowest fare on offer, with no reference > to who it is from, does it matter? In many ways, for many consumers, > the airline business is a commodity business, with least common > denominator service, at the lowest price being the economically > expressed preference. The majors are either going to match those > low costs, or continue to lose business to the low fare, no frills > competitors. Southwest's silver bullet is delivering what little > service they do offer with a smile and a low fare. The majors are > having trouble doing that. > > - David