Fw: News Release - China Southern On Ice - Airline Freezes Deal With Kelon

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My only comment on this is that surely Air China and China Eastern have =
been left out in the cold!! ;-))   GREAT PRESS RELEASE!!

For Immediate Release:=20

China Southern On Ice
Airline Freezes Deal With Kelon=20


GUANGZHOU, China - July 23, 2002 - China Southern Airlines (NYSE: ZNH) =
(HKSE: 1055), the largest airline in The People's Republic of China has =
iced a strategic cooperation agreement with Kelon (HKSE: 0921), the =
largest refrigeration appliance manufacturer in China.

This new alliance with Kelon will be in the form of air ticketing, air =
cargo and the exchange of China Southern's Sky Pearl Club Frequent Flyer =
Sky Pearl Club mileage for merchandise in Kelon's product line.=20

All Kelon employees (and its forwarders) will be guided to China =
Southern Airlines as the refrigeration appliance manufacture's key air =
transportation supplier.  All of Kelon's air cargo will be carried on =
China Southern Airlines.

China Southern Airlines employees and their family will also enjoy =
preferential fares when they purchase the Huabao Air Conditioner and =
Rongsheng Refrigerator, made by Kelon.

With more than 14,000 employees - including more than 2,000 engineers - =
and total assets of more than US$940 Million, Kelon is the first =
refrigeration enterprise in the PRC listed on both the Hong Kong (H =
share) and Mainland China (A share) exchanges. =20

China Southern Airlines is the largest airline in The People's Republic =
of China.

The carrier offers the most extensive domestic flight network in China =
with direct flights to more than 80 cities - has more than 25% of =
China's domestic market share - and more than 50% of Guangzhou's air =
market share.=20

The senior management team of China Southern realizes that it will not =
face the challenge of free-market competition by just selling airline =
tickets.=20

China Southern is instead focused on earning and retaining customer =
loyalty.

With the rapid growth of China's middle class and facing the challenge =
of open market competition, airline customers need both marketing brands =
they can rely on and the personalized attention to detail that only =
China Southern Airlines can offer.

China Southern has quickly established its high yield customer strategy =
and is very motivated to exceed this type of customer's expectations.

China Southern Airlines is currently cooperating with China Post and =
China Mobile in the area of cargo, airline ticketing and customer =
services to (1) attract the first time customer; (2) retain that =
customer, and (3) retain that customer as a long-term frequent flyer. =20

The largest airline in The People's Republic of China for the past 23 =
years, China Southern Airlines www.cs-air.com/en connects more than 80 =
cities around the globe.  Major business and vacation destinations =
served in China include: Beijing, Chengdu, Guangzhou, Guilin, Hong Kong, =
Kunming, Shanghai, Shenzhen and Wuhan and as well as International =
service, including: Amsterdam, Bangkok, Fukuoka, Hanoi, Ho Chi Minh =
City, Kuala Lumpur, Jakarta, Los Angeles, Manila, Melbourne, Osaka, =
Penang, Phnom Penh, Seoul, Singapore, Sydney and Tokyo.

For China Southern Airlines reservations and information, please contact =
your local travel agent.


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