SAS goes to net fares for Scandinavian agents (6/13/2002)

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>From Travel Weekly


NEW YORK -- SAS is adopting a radical new net fare system in Scandinavia
under which it will unbundle commissions, requiring both the airline and its
travel agents to add service charges to a base fare.
The airline charge would vary from about $13 to $44 or more, depending on
how the passenger books.

SAS, which developed the plan in months of talks with agents and
associations, will implement the new system Jan. 1. At the same time, it
will stop paying 4% commission to Scandinavian agents for domestic and
inter-Scandinavian travel and 7% for international travel.

"This model has been thought about in many European countries as well," said
Palle Christensen, the airline's vice president of world sales for the
Denmark region. "If we're successful with this here, which I think will
happen, then I could well see this being the going model in many more
countries."
----------------
Now here is an airline that gets it.  Seats are commodities.  This enables a
level playing field for anyone wanting to sell their product.  Good for
them, hope every other airline is paying attention.  I hope the T/As in the
US sell the heck out of SAS to reward them for opening the pricing black box
to reveal the truth - the contents of the black box was out of date.

The downside for all the mainline carriers is that they contine to be
squeezed between expensive overheads (too many people, too much of
everything else) and the efficiency of slimmed down low cost carriers
popping up. Now if the new SAS model helps them reduce distribution costs
and grow revenue, maybe it makes sense to go back to them since they do have
a good (many would say the best) network (Star).  I wonder how long it will
take before the rest of Star follows suit - or, better yet, we can buy SAS
flights for use on any Star carrier on any city pair....isn't the Internet a
wonderful thing?  We are watching Schumpeter's creative destruction at work
before our eyes.

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