Southwest Launches Automated Airport Boarding Pass System

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 Do you think this will hurt SWA?

Southwest Launches Automated Airport Boarding Pass System

By Steve Lott/Aviation Daily

03-Jun-2002 10:07 AM U.S. EDT




Southwest today plans to launch, in selected cities, its new automated
boarding pass system that was developed due to the new airport security
procedures. Last week, the carrier tested the system at Houston
Intercontinental and Midland/Odessa, Texas, airports.

The airline said in an internal communication that the customer and
employee feedback has been "positive, and the glitches few and minor." A
spokeswoman confirmed that the airline would monitor the two test cities
in preparation for further rollout to Austin on Tuesday, and Fort
Lauderdale, Seattle and Islip, N.Y., on Wednesday.

Shortly after Sept. 11, the airline complied with new airport security
policies by giving each passenger a paper boarding verification document
showing name and flight number, in addition to the infamous numbered
plastic boarding card. The airline earlier this year said the plastic
pass became redundant, and it decided to eliminate it.

Under the new system, the airline still will board in groups and will
maintain an open seating policy. Instead of boarding in numbered groups
of 30 passengers, Southwest will assign passengers to three lettered
groups. The "A, B, and C" groups will number roughly 45 people each. The
printed pass will list the assigned letter group.

As a result of the process change, Southwest will undergo a "big
customer education initiative" and will have to change the signage at
its airports. Assuming there are no glitches, Southwest hopes to get all
its cities on line by June 20.

Also part of the new system, Southwest will start issuing boarding
passes at the ticket counter and curbside at airports in addition to
gate areas. Southwest CFO Gary Kelly said in April the carrier was
exploring the use of self-check-in airport kiosks, but no action was
announced Monday.

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