Geoff, Most agreeable. Except for UA here in the U.S. which was showing TV ads of employees (if I recall, with a not so upbeat dark background behind them) who were trying to tell the flying public they were part of a happy airline family, etc. ...those commercial made me wanna spew...not to mentioned they ruined an enjoyable evening watching ER. Walter DCA ----- Original Message ----- From: "talkafrica" <talkafrica@zol.co.zw> To: <AIRLINE@LISTSERV.CUNY.EDU> Sent: Thursday, April 25, 2002 13:34 Subject: Are airline ads too glossy? > It concerns me everytime I see a TV ad for an airline that were are placing > impossible expectations in the minds of our customers. > > Even one of those glossy print ads in Time and Newsweek are a problem. You > know the ones, with the ivory-coloured light streaming through the window > like the glow of heaven and Miss Universe in a cabin-crew outfit offering > some jaded businessman a meal that looks like something from a gourmet > restaurant. > > We're transporting people in a metal tube at 33 000 feet with severe > limitations on what we can do the kitchen. Yet it's made to look like a day > in paradise. > > The ads are beautiful, but do they mean that virtually every flight ends up > being a disappointment? > > Your thoughts. > > Geoff in Harare >