It concerns me everytime I see a TV ad for an airline that were are placing impossible expectations in the minds of our customers. Even one of those glossy print ads in Time and Newsweek are a problem. You know the ones, with the ivory-coloured light streaming through the window like the glow of heaven and Miss Universe in a cabin-crew outfit offering some jaded businessman a meal that looks like something from a gourmet restaurant. We're transporting people in a metal tube at 33 000 feet with severe limitations on what we can do the kitchen. Yet it's made to look like a day in paradise. The ads are beautiful, but do they mean that virtually every flight ends up being a disappointment? Your thoughts. Geoff in Harare