Re: America West changes fare structure

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The light bulb finally goes on above HP's head.

Walter
DCA

----- Original Message -----

> PHOENIX, March 25 (Reuters) - America West Airlines (AWA) on Monday said
it
> simplified its everyday airfare structure, eliminating Saturday night
stays
> and offering reduced one-way fares throughout the United States and
Canada.
>
> The No. 8 U.S. airline, a unit of America West Holdings Corp., said the
new
> pricing structure will result in significant reductions to its current,
> unrestricted walk-up fares.
>
> "Air travelers are demanding changes in the way airlines price and sell
> their service, and America West has responded with more flexible fares,"
> said Scott Kirby, executive vice president of sales and marketing.
>
> America West, which received government loan guarantees to avoid
bankruptcy
> in the wake of the Sept. 11 attacks, said its new pricing structure
includes
> significantly reduced fares for one-way travel and for tickets bought with
> less than 14 days in advance and without a Saturday night stay.
>
>
> The roundtrip fare, for example, between Los Angeles and Boston, booked
two
> weeks prior to departure with no Saturday night stay is $492, 76 percent
> less than the $1,920 charged by other major airlines.
>
> Similarly, a one-way ticket purchased one day prior to departure between
> these markets would be $396, a 66-percent reduction off the $1,155 charged
> by major airlines.
>
> Shares of most major U.S. airlines including America West were lower on
the
> New York Stock Exchange. America West fell four percent to $5.24 in late
> trading.
>
>
> ©2002 Reuters Limited.

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