Discovery/Debonair founder wants to start another Hawaii airline

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SOURCE: Honolulu Star-Bulletin
http://starbulletin.com/2002/03/21/business/index.html

Blue Hawaii skies?

An Italian businessman wants to start another airline to serve the isles

By Russ Lynch
rlynch@starbulletin.com

Franco Mancassola, the man who brought Discovery Airways into
interisland competition in 1989, wants to come back to Hawaii, this time
with jets flying from Los Angeles and San Francisco to Honolulu.

Mancassola has a name for the new airline, Blue Hawaii, and plans to run
two flights a day from Los Angeles and two from San Francisco and maybe,
later, some service from Seattle. He has in mind the Boeing 767-300ER,
the same aircraft that Hawaiian Airlines is now using in its
mainland-Hawaii service.

In time, he said, he would use smaller aircraft to do interisland runs.

In a telephone interview, Mancassola said from his home in Rome, Italy,
that he hated hearing about the merger plans of Hawaiian Airlines and
Aloha Airlines and decided to create a new airline that would "bring
back competition and act as a safety valve against a monopoly," or at
best a duopoly, if the two airlines do continue to compete interisland
and on the long hauls.

His startup target for the mainland-Hawaii flights is late this year, he
said.

Mancassola acknowledged that he has no aircraft, still needs to wrap up
financing and has yet to apply for the regulatory approvals he would
need.

But he said he has successfully started an airline since leaving Hawaii.
That experience, along with getting Discovery started and an earlier
marketing post at Mid-Pacific Airlines -- which flew in interisland
competition for seven years before failing -- was enough to convince him
that he can do it.

Using Discovery's "D" logo uniforms and other "D" related merchandise
that belonged to him, Mancassola in 1995 started an airline that started
with a "D."

It was called Debonair and ran from Luton, a regional airport outside
London, to several European destinations. Debonair went public in 1997
but went broke in 1999 and was sold in parts to other airlines.

Mancassola still calls it a success.

"I have interested parties willing to invest in a project like Blue
Hawaii," Mancassola said.

He said he is aware that other airlines offering service only from the
West Coast have died in the past, in part because they had no feed to
the West Coast from inland airports. But Mancassola said he has been
talking to major carriers and believes that will not be a problem.

There was a lot of opposition to Discovery Airways from Hawaiian and
Aloha and from politicians and others who could only see a third airline
hurting the others, he said. In the end, Discovery was grounded only
because its financial backer, Philip Ho, was judged to be a foreigner
even though he had recently gained U.S. citizenship.

Mancassola said the rules were later changed and if the same structure
existed today it would be allowed.

--
David Mueller / SAN
kawika42@mac.com
http://www.quanterium.com

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