Security hassles deter many frequent fliers

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Security hassles deter many frequent fliers
By Chris Woodyard, USA TODAY

By now, regular air travelers know the drill. Creep through serpentine=20
security lines. Dump laptops, cell phones, the tiniest metal bits of=20
anything onto the X-ray machine belt. Bite your lip as guards thumb through=
=20
your wallet or dig into your neatly packed undies. Hop around in stocking=20
feet for the shoe inspection. Get frisked. Though it is the price that=20
travelers pay for peace of mind in the age of terrorism, some say the=20
security line hokeypokey has become so onerous that they're skipping trips=
=20
whenever they can =97 to the detriment of the nation's beleaguered airlines.=
=20
"They've gone overboard," says Richard Boyd of Beverly Hills, Calif., a=20
200,000-mile-a-year flier who got the full security work over =97 shoe check=
=20
included =97 three times on the same one-way trip. "I am looking at how I=
 can=20
avoid future air travel," he adds. This kind of talk, coming from their=20
best customers, worries airlines. A road warrior rebellion would cut into=20
revenue when the industry is attempting to pull itself out of a year of=20
severe losses.

So airlines are pressuring the government to try to smooth the way for=20
these preferred customers =97 whether it is with special, exclusive lines=20
into the checkpoints or with a personal identification card that could help=
=20
them navigate security faster.
"The industry and the government have got to work closely together to take=
=20
the waiting and the hassle out of the current situation or ... travelers,=20
especially short-haul, are going to find other ways to get to their=20
destination," says American Airlines spokesman John Hotard. The job of=20
making checkpoints more efficient and less obtrusive falls to the new=20
Transportation Security Administration (TSA), which took control of airport=
=20
security last month. Among other things, it has brought in consultants to=20
study checkpoints at 15 airports. Executive experts borrowed from companies=
=20
such as Walt Disney and Marriott are studying how to make standing in line=
=20
more interesting and checkpoints more traveler-friendly. Their best ideas=20
are going into a new checkpoint at Baltimore/Washington International. It=20
will feature special bins for putting laptop computers through X-ray=20
machines and electronic signs that flash messages.

For those fed up with their checkpoint hassles, relief can't come soon=20
enough. "Travel has become a real hassle. It never was exactly fun, but now=
=20
it is a chore," says Michael Shore of Cumming, Ga., who flies 150,000 air=20
miles a year. "I am beginning to seriously consider driving to those=20
locations that are less than five to six hours away." Some travelers=20
already are. Horizon Air, the commuter affiliate of Alaska Airlines, cites=
=20
the airport hassle as the reason ticket sales are down 10% on its busiest=20
route, the Seattle-Portland, Ore., shuttle. The airline believes more=20
would-be passengers are driving three hours between the two cities instead=
=20
of hopping aboard one of Horizon's 30 flights each way. Horizon has=20
responded by creating an exclusive security line for passengers using the=20
shuttle and tripling frequent-flier miles awarded for the route to 1,500=20
each way.

Although airlines generally cut capacity by 15% to 20% after the Sept. 11=20
terrorist attacks, they reserved some of the biggest cuts for the routes=20
that are easiest to drive. American's daily flight schedule on the 172-mile=
=20
run from New York's Kennedy to Providence was cut 75% in the past year. The=
=20
88 mile-run from Orlando to Tampa on Delta is off 67%, and the 229-mile=20
flight from Albany to Rochester, N.Y., on US Airways is down 61%. When it=20
comes to the New York-Washington-Boston shuttle market, technology=20
executive Greg Pesik concluded that "the Acela Amtrak train to New York is=
=20
a better alternative" than flying.
The high-speed train, which connects New York with Boston and Washington,=20
was running behind ridership projections until October. Now, it's running=20
4% ahead. While Amtrak has no direct evidence that the airport experience=20
explains that increase, "We have to assume that's had some impact," says=20
Amtrak spokeswoman Karen Dunn.

Fliers support extra security
Despite air travel hassles, the public remains solidly behind enhanced=20
airport security, recent polls show. Only 8% of those surveyed Feb. 24-26=20
in a CBS News poll said they aren't willing to put up with long delays or=20
more intrusive searches for the sake of safer flying. Only 4% said airport=
=20
security workers are overzealous in searching passengers, compared with=20
half who think the searches are about right and a third who say they don't=
=20
go far enough. The findings are in line with another survey from a=20
marketing research firm specializing in travel habits. Yesawich Pepperdine=
=20
& Brown found the number of business travelers citing airport hassles as a=
=20
reason for cutting back on travel was minuscule. The hassle factor loomed=20
larger as an issue for leisure travelers, CEO Peter Yesawich explains. But=
=20
neither poll takes into full account the impact of the handful of=20
passengers who make up the bulk of airline revenue =97 the high-mileage=20
travelers who fly every week, sometimes several times a week. At the height=
=20
of the airline boom a couple years ago, American Airlines estimated that 2%=
=20
of its fliers accounted for 25% of its revenue.

Airlines tried to placate them by dedicating a security checkpoint at the=20
busiest airports for their exclusive use. The TSA rejected that but now=20
allows airlines to let elite frequent fliers stand in a priority line=20
feeding into checkpoints open to all passengers.
Special lines are important to frequent fliers because they not only cut=20
the time spent waiting for the checkpoint but reduce the unpredictability=20
of how long the wait will be. United Airlines' Web site lists 39 domestic=20
airports where travelers departing during the busiest times of the day=20
should be prepared to wait 40 minutes or more to clear security. Delta's=20
site lists the estimated the wait time in a security line during peak hours=
=20
at 15 minutes at Washington Reagan National but two hours at Las Vegas'=20
McCarran International. Fliers say that, despite the guideline, they don't=
=20
know if they will have to wait a few seconds or an hour or more. That kind=
=20
of unpredictability can doom the scheduling required for a business trip.

'I scrutinize every trip'
"Before, I used to jump on a plane at the drop of a hat. Now, I scrutinize=
=20
every trip," says software consultant Karin Dreger of Houston, who adds=20
that she now dreads going to the airport. Some corporate travel managers=20
say they've noticed employees saying the fatigue and frustration are=20
causing some of them to cut back on the number of trips they are taking.=20
"Instead of taking four trips a month, they are taking three or two. They=20
are evaluating their time," says Cheryl Hutchinson, who just departed as=20
global travel director at American Management Systems. Adding to the woes=20
is the possibility that an airport might be evacuated because of a security=
=20
breach. In today's hair-trigger environment, snafus that once escaped=20
public notice now can shut down an entire airport in minutes. Five airport=
=20
terminals have been emptied and passengers rescreened recently because of=20
unplugged metal detectors.

One of those airports, Los Angeles International, has had at least five=20
evacuations in 23 days for various reasons. Security threats aren't the=20
only reason the security line sometimes comes to a screeching halt.=20
Consultant Ed Nazarko missed his flight at Newark, N.J., in November when a=
=20
checkpoint worker going through bags decided to go on a bathroom break,=20
leaving 60 travelers standing in line for 10 minutes. When Nazarko called=20
for the supervisor and asked whether another worker could take over to get=
=20
the line moving again, he says he was told that his complaint amounted to=20
harassment and that the police would be called if he didn't shut up. Lawyer=
=20
Robert C. Goldberg objected to having his briefcase searched on a trip from=
=20
Chicago to New York because it contained confidential grand jury=20
transcripts. After being threatened with a strip search if he didn't pipe=20
down, Goldberg says a supervisor settled on feeling around inside the=20
briefcase without looking at the transcripts. "Forget the 'friendly skies,'=
=20
" Goldberg says. "Just give me a friendly airport." Federal and airline=20
industry officials say that's exactly what they're trying to do. For=20
starters, there's the push for a national traveler identity card. Travelers=
=20
who want one would have to pay a fee, maybe as much as $100, and submit to=
=20
a background check. They would swipe their card when they go to the airport=
=20
and maybe match their fingerprint or retinal scan to a government database=
=20
to prove their identity; screeners could then allow them to undergo a=20
less-rigorous security inspection than casual fliers might receive. "This=20
is a fundamental first step," says Rep. John Culberson, R-Texas, an ID-card=
=20
backer.

'Do something about these lines'
The drive has the backing of Homeland Security Director Tom Ridge, who told=
=20
USA TODAY he favors "some kind of trusted flier program, biometric card,=20
eye scan fingerprint" for frequent fliers and flight crews. "Let's try to=20
do something about these lines and focus the screeners and the technology=20
not on the people that we know and have been basically precleared, but on=20
the people we don't know and the baggage we don't know about," he says. The=
=20
TSA is working with airlines to develop the card but is being careful not=20
to create something that might allow terrorists to slip in, spokesman Jim=20
Mitchell says. In the meantime, more is being done to speed up the process.=
=20
Airlines are studying the lines to figure out how to get them to move=20
quicker. Northwest Airlines put more tables near the metal detectors to let=
=20
travelers empty their pockets ahead of time and not tie up the entrance to=
=20
the machine. The airline has assigned a couple of industrial engineers to=20
study the process and plans to pass their findings on to the TSA. Such=20
steps "will help us reduce the irritation of the traveler," says Dirk=20
McMahon, senior vice president at Northwest.
The TSA is doing its part, too, by looking for ways to standardize security=
=20
at the nation's airports. It's doing things like installing pads on floors=
=20
so passengers can be positioned most efficiently for pat downs and wand=20
searches. They'll also be able to keep an eye on valuables coming off the=20
X-ray belt. Checkpoints are "better already, and I think they'll be better=
=20
tomorrow," says the TSA's Mitchell. "It's continuous improvement." But=20
some, such as frequent business traveler Donald Mayer of Jamesville, N.Y.,=
=20
will believe it when they see it: "Whenever I travel, I feel like I am in a=
=20
police state."

Contributing: Judy Keen, Barbara Hansen





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