Re: [marketing] Re: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?

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Hi team,

I see several things going on here.

1. Targeted oriented campaigns:
We already have 2 tickets to talk/discuss this [1][2]. We had feedback for some weeks but now both are kind of dead. People looks like just discuss things when Matt write an email, not in the tickets or in the meetings.

2. Interest:
I don't want to sound like if I'm complaining but this is an example:
> This thread is the first time I heard of the Python Classroom Lab. It sounds like an awesome project.
Of how people inside the project is not reading neither the Talking Point nor the annoucements, so: What can we wait outside the project? (please, don't take this like an attack, it's just quotting an interesting thing that we supose to highlight, even when there is an article in the magazine for it [3])
If we really want to push things better in the marketing strategies and in the team in general a good idea is to concrete ideas, attend meetings and read/create/use the ticketing system.

3. Involvement:
We don't have an specific topic in the marketing strategies, we are focused in finishing the Talking Points that supose to help people to promote the use of the distro. Please read this carefully "promote the use of the distro". I never felt an urgent desire to promote developing environments, or specific topics; we just cover the changes and the bleeding/leading tech included in each release. One of the more important things about why this is happening, IMHO, is because there isn't a lot of people doing Marketing. The Marketing team have a lot of things, like Social Networks presence, with Twitter, Facebook, the Magazine and Telegram, also we supose to have contact with media (news blogs or anything here), that I have never seen. Normally you can see the news sites copying from the ML or the release announcements. I'm probably wrong on this, but really if these contacts exists are not reflected in ML or anywhere (wiki page about media contacts is outdated).
I wasn't here when the strategy about "Fedora <3 Python" came out or when it was planned, but that was the last strategy really planned.

4. Topics:
We need to define what we want to do and call people to help in each specific topic. For example, to do this:
> I'd love for each Edition WG and Spin/Lab SIG to come up with search terms that reflect these goals
But honestly, even for collecting the Talking Points, reach each team is really a pain. Nobody answer anything, we normally intersect teams in their meetings and some of them are responsives, others aren't. So, ideally we need to recruit people to help in marketing that works in each WG/SIG. Also, if we are going to extend our topics to promote Fedora in the "target audiences" we need people that can write about each topic, with technical knowledge. I mean, it isn't like just say: "we want to promote Fedora as a great distro for developing in python", we need people that can help with writting about how to setup a python environment, what tools are included in Fedora for that, how is the Python Classroom Lab ready to work with python, that is not in the Workstation edition; and these kind of questions need to be answered for each topic that we can come out.

Conclusions:
If we really want to help to promote Fedora for a specific topic, we need to involve people that can really talk about that topic. It won't be to just come up with the idea of make Fedora promoted like the best for do X o Y. I'm really agree with the idea of promote Fedora in different environments, like developers, media producers, different desktops, and all the targets we can come up with, but we need the help of the poeple that is using Fedora in those environments.

Br,


--
Eduard Lucena
Móvil: +56975687314
GNU/Linux User #589060
Ubuntu User #8749
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