On Tue, Sep 19, 2017 at 02:06:38PM -0400, Máirín Duffy wrote: > > Our current top-level marketing strategy is based primarily on the > > three Fedora editions and their target audiences. > We talked about this, but right now it's actually product-centric, not > audience-centric (and should probably be the latter.) Well, the marketing strategy is intended to be audience-centric, but structured around the editions as a way of organizing the project. That's somewhat different from whether the website is audience or edition-centric. > > We have a secondary > > marketing strategy around more focused solutions: for example, the > > Python Classroom Lab has the simple target of teachers and instructors. > > Or the various desktop spins, which target enthusiasts of the > > particular desktop technologies. > Do we really actively market these though? Secondarily. :) > > > I'd love for each Edition WG and Spin/Lab SIG to come up with search > > terms that reflect these goals — for example, ranking high for "desktop for > > developers" might be a goal for Workstation. > If I search for "developer desktop" the top non-ad hit is That would be an excellent one for us to improve. Right now, Google webmaster console puts getfedora at 100 for that, although it's possible that https://developer.fedoraproject.org/ (which I don't currently have visibility into) scores higher. > Search engine position is an easy number to get and compare over time, > but is there convincing evidence that it's meaningful? Is it meaningful > in either of these senses?: > > 1 - Good position in rankings will help make $THING more popular > 2 - Good position in rankings reflects popularity of $THING I think #2 is _probably_ true. And #1 is probably true if advertising works at all, which it seems to. We can also get numbers on click-through %. Just being the top result and never having any resulting traffic is less useful. > Two of our 3 editions are focused on developer workflows, but we do not > go to conferences that are primarily developer-centric, we do not talk > about or mention topics that are of interest to developers (many > referenced in that survey) on/in any of our external-facing materials > such as our brochure site or any of our marketing materials, save for > Fedora Magazine and the getfedora.org site (the latter could be much better) I definitely agree. > I think at this point in time, without a coherent narrative about what > we have to offer, SEO is not actually useful - we won't target the right > terms. We need a tighter and richer feedback loop with our target > audience to understand what we have to offer and where we need to > improve and we need to work on improving in a visible way towards those > unmet needs. Build the narrative on that. Without a narrative, if we > promote the right thing but we're deficient, it's not going to help it > will hurt; if we promote the wrong thing, it won't help either. Hmmmm. I definitely agree on the importance of getting the narrative right — and on backing it up with real tech. But I think there's also low-hanging fruit we can handle to increase visibility. -- Matthew Miller <mattdm@xxxxxxxxxxxxxxxxx> Fedora Project Leader _______________________________________________ council-discuss mailing list -- council-discuss@xxxxxxxxxxxxxxxxxxxxxxx To unsubscribe send an email to council-discuss-leave@xxxxxxxxxxxxxxxxxxxxxxx
