I had decided to purge any install of wine as I was thinking there must have been traces of the old wine deb install from the repos. Old version thats is in the ubuntu repos is 1.3.37? Version I was prompted to try was Wine 1.4-rc2 that could only be installed manually. I do build the package myself with the needed dependences from the created install_wine_deps.sh from the http://wiki.winehq.org/Recommended_Packages. Terminal Log. http://pastebin.com/KvGgaCjH 3dsMax logs http://www.ukscifi.net/3dsmax/
