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Reverse proxy + content modification for online ads

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Greets,

I'm pondering the use of squid as a reverse proxy (for accelerated content delivery), but need
to dynamically update online text advertisements which appear on the static pages delivered to
users.

The idea is to embed a token of sorts in the static page.  Then, perhaps using a plugin or
something, the token is dynamically updated to display the latest text advertisement/s.

The advertisement content is provided by external servers, so the squid plugin/module will
need to fetch the ads based on token arguments, etc.

Has anyone done something similar or is there a plugin/module which can be used and/or hacked
to achieve this?

I believe Google does something similar for their ad delivery.

Any comments or suggestions are welcome.

Thanks
Henry



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