On 16-Oct-09, at 11:56 PM, George Langley wrote:
At what point would it be beneficial to subscribe to a mass mail
service such as Constant Contact or iContact, to avoid being
blacklisted for sending too many e-mails?
On 17-Oct-09, at 12:01 AM, Brian Hazelton wrote:
I am sorry, but I am confused by your question. I thought that these
companies worked with email providers to stay off the blacklists?
-----------
They do - my point exactly. You may be fine for a small mass e-mail
campaign (you mentioned 400 but growing). But if you do grow to the
point of something getting triggered, and your URL or server, or
worse, your ISP, gets black-listed, it may be hard to undo the damage.
Am not sure what sort of limits any of these will allow before they
start thinking you are spamming. Or how big you have to be to be
considered trust-worthy to be allowed to send multiple e-mails. My
main ISP (shaw.ca - 100s of 1,000s of customers) has gotten
blacklisted a number of times, and suddenly friends would get e-mails
to my @shaw address rejected, and had to start using one of my other
addresses. A very tiny mail list I belonged to (40 people if even
that) refused to send to all of its @shaw members, and I ended up re-
registering under a different address because it happened enough times.
The company I work for has internal clamps that get triggered if
anyone tries to send to more than 50 addresses. They also run a
separate mail server from their web site hosting. The site is hosted
on Amazon's Cloud - a huge company, and yet every one of their IPs are
black-listed:
<http://searchcloudcomputing.techtarget.com/news/article/0,289142,sid201_gci1371369,00.html
>
The result was that even just a single e-mail to confirm
registration to the member-only section of the site was getting
flagged as spam by hotmail, or rejected outright by some other mail
servers. Kinda hard to complete a registration if you never see the e-
mail! We ended up relaying through our own mail server, which is fine
for a one-at-a-time e-mail. But at over 50,000 customers, I have been
strongly recommending the use of service if they do decide to start
any mass e-mail newsletters or campaigns.
Anyway, my point is - how important is this part of your business,
and would it be worth the $ cost to use a service, rather than
building, maintaining and potentially protecting your own? Just a
thought.
George
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