At 3:34 PM +0100 8/16/08, Richard Heyes wrote:
Hi,
Don't think me a money grabbing bast (well, I guess I am...) but I'd
just like to know if you've got any input on trying to get people to
cough up some readies in return for the mounds of free code I give
away. I've updated my licensing page just now, and hopefully this will
convince more people to buy one:
http://www.phpguru.org/static/license.html
Thanks for any pointers.
--
Richard Heyes
Richard:
No offense, but you asked for pointers.
I can tell you're a programmer and not a marketer.
While your license makes sense to you, the
typical person will come away with "Okay, if I
see something I want, I'm not sure what to do. I
guess that I'll have to read the license again."
Instead, use a two or three tiered licensing scheme, something like this.
General Purpose
Unlimited
Commercial
And briefly describe what each one will Do for
your customer -- IOW, don't dwell on what it
doesn't cover and be specific and enthused on
what it does.
You see, in your current description you jump
back and forth between what's covered and what's
not. After reading your write-up I'm still not
sure I could use your "multiple select Javascript
/ CSS plugin" if I bought a commercial license or
not. That's not good.
You want it to be easy for customers to
understand and purchase your licenses -- remember
half the population is below average
intelligence. Considering you're trying to sell
to programmers, then figure may even be a bit
higher. So keep it simple.
Also, if I do decide to buy a license -- what's
£49 is US dollars? How do I pay you? Do you
accept PayPal, Credit Cards or do I send you a
goat and two chickens? If you want people to pay
you, then give them the opportunity and make it
obvious.
Oh, I just looked at your page again and on my
*third* read, I finally see that you do offer
PayPal. Why didn't I catch that the first time?
Well, I'm a programmer, but the major reason is
that I expect to see a PayPal logo on a site that
accepts PayPal. So, use the PayPal logo somewhere
on your page!
Also, place a few "Buy Now" links here and there
-- they work. There's been several books written
on this subject -- the best one I've read is
"Submit Now" by Andrew Chak -- if you want to
pick up one and read the specifics of why these
things work.
One other note, what's with the "richard at php
dot net"? Instead make it easier for users to
contact you -- use Enkoder to mask your email
address -- here's the link:
http://hivelogic.com/enkoder/form
And finally:
http://validator.w3.org/check?uri=http://www.phpguru.org/static/license.html
Many people say it don't matter, but I'm not one of them. :-)
Cheers,
tedd
--
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