Gathering data

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Hi,

I have a web site where the customer can look for some info based on a
destination either by making a click on a link or entering the destination
name in a field in a html form

What is the best way to store that sort of info ? meaning that I want to
store the event of making a click on a certain link OR entering the
destination in the field and hitting the search button, I would like to know
how many hits a link has or how many times the same (or similar) text was
entered

Any recommendation on how to make this happen ?

Regards,
Eduardo

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