Richard Lynch wrote:
I don't really understand how breaking it up is "good" unless we're
talking about a "series" broken up by an author or editor for good
valid semantic reasons...
<off-topic>
Some good info from book Google Advertising Tools:
"
Page Size:
How much content should go on each site page? Like Goldilocks and the
three bears, the answer is not too much, and not too little: just the
right amount of content.
It's in the interest of the site publisher to keep pages short, because
the same amount of content spread over shorter pages makes for more
pages. And more pages on a site means more places for advertising, which
in theory might mean more revenue.
Sidebar: In addition, more pages may mean more page views, implying
better metrics to advertisers who don't look too carefully.
However, if you break an article up into many short pages that a user
has to click through, users will find it irritating and vote with their
time by frequenting the site less often.
The happy medium is to be natural about page lenght. The natural length
for a content page is the content that will reasonable fit into a
maximized browser window without having to scroll.
Sidebar: Obviously, this is a rough, rather than precise, guideline
since different browsers on different systems will show different size
pages.
Don't gratuitiously break an article into multiple pages unless the
article really is longer than a few browser-sized pages. Also, don't
break an article (even if it is long) unlsess there are natural breaks
in the content. Anytime there is a new Level 1 header in an article,
it's a good sign that you could break to a new content page without the
break feeling forced.
"
-- Page 16-17, Chapter 1
"
Ideally, pages should be between 100 and 250 words. If it is shorter
than 100 words, Google and other search engines will tend to discount
the page as lightweight. In addition, you want to include as many
keywords as you can without throwing the contetn off-kilter. With less
than 100 words, any significant inclusion of keywords is going to look
like keyword stuffing--a verboten practice.
"
-- Page 70, Chapter 3
</off-topic>
:D
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