BEING LIKED “The world’s most powerful investment bank is a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money.” Those are the words of Matt Taibbi, and although they may not be as famous as the lyrics of a few rappers and Top Ten titans, they proved a lot more powerful. They’re the ones that got the government off its ass and holding the banking industry’s feet to the fire. Not that anybody went to jail. Taibbi’s still pissed about that. The Millennials see life differently from the baby boomers. Being a member of the group is much more important than sticking out. As a result, too many young artists are looking to be liked as opposed to significant. They check the data to see if their message is resonating, and then keep doing their best to be inoffensive. But the truth is artists have sacrificed their innate power, which is to challenge power, via the truth of their message. The truth of their message today is that they want to be rich and famous and climb out of the hole the rest of the godforsaken underclass inhabits. The truth is, if you’re afraid to be hated, your art is going to be worthless. So… Artists blaze their own path, not one prescribed by the suit or what came before. Artists know the power of their work is much more important than marketing. Otherwise, Procter & Gamble would be in the music business. Oh, that’s right, there’s not enough money in it. Artists don’t apologize, they’re people of their convictions. Sure, everybody can make a mistake. But if you’re making an artistic choice, stand by it. Don’t double back once people start to complain. Artists lead, not follow. Artists are tuning forks. Their goal is to create resonance in the audience. Artists don’t bow to the whims of society. They stay the path, changing only when it feels right inside. Artists have no trouble saying no. Artists make choices based on feelings,not spreadsheets. Artists don’t have other career options. This is all they can do. But they know they’re not entitled to success, either monetary compensation or public acclaim. The only thing more powerful than art is sex. And most people can’t have sex on demand and can’t do it 24/7, but there are people who listen to music all of their waking hours. Art sticks, commerce does not. Not that you do it to last. Artists are so wrapped up in the moment, that the future is unfathomable. Artists don’t have plans. Those are for corporations. Artists know that one production can not only change their fortune, but the entire world. Artists know it’s not how you look, but what you sing and play. Artists are always learning. Artists are always questioning. Artists were not the popular ones in high school. And chances are they’re not the popular ones today. Oh, everybody might know their name, but they’re often socially awkward and unable to fully integrate. How did we get so off track? How did the message get so muddled? Blame MTV, it put a lot more money into the music equation. And the suits wanted more of it, so they took control from the artists. And then income inequality left the creative class so far behind, it didn’t even know it. And then the Internet removed all barriers to entry. And parents told their kids they were not only talented, but deserving of an audience. And the end result is we’ve got a lot of me-too stuff that is almost a parody of itself. Because we no longer have artists, but wannabe business people. If you can’t say no to the corporation, if you can’t leave money on the table, if you’ve got nothing to say… Then we’re not interested, not for long._Bob Lefsetz_TheLefsetzLetter Art Faul The Artist Formerly Known as Prints ------ Art for Cars: art4carz.com Stills That Move: http://www.artfaul.com Greens: http://www.inkjetprince.com Camera Works - The Washington Post . |
