The price of a picture

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Dear all,

I'm just a photo amateur and so far have no experience *selling* pictures.
The only money I earned with my expensive hobby so far came from a few
contests I participated in.

Now, from time to time I receive offers asking me whether I would be willing
to sell some of my work for publication on CD, as illustration for printed
media, or to stock libraries.

The problem is: I have no idea how much I should ask and what strings may be
attached?

The latest offer I received was about a book on a country I visited, they
want to "to include images on the cover and throughout the interior". What
factors are to be considered here? The format of the book? The size of the
photos?
The number of copies published?

I'm sure that many of you have lots of experience in this field, maybe you
could point me in the right direction?

Laurenz


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