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Why do watch ads set the time at 10:10?
Some watches have the model name or some lettering such as the chronometer rating at the bottom section of the dial. There are watches that have a subdial for the seconds hand at the 6:00 oâclock position and indicating the time as 10:10 does not interfere with any of these. Â
Some companies have started using 10:08 or 10:12 as the time shown on the watch in their ads. This stops the longer minute hand from blocking out the numeral or marker at the 2:00 oâclock position.
On a chronograph with subdials at 3:00 o'clock and/or 9:00 o'clock 5:08 or 6:53 may be used to frame one of the subdials without blocking the watch company's name or logo.
In addition, when the hands are in the 10:10 position they form a âsmileyâ face instead of a âfrownâ that would be portrayed if the time is set at 8:20.
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